Lifecycle Marketing Manager

What You'll Be Responsible For:

Design, build, and launch LumiQ’s automated lifecycle campaigns and multi-channel flows (primarily email, with potential expansion to SMS or in-app messaging) for onboarding, activation, engagement, and reactivation.
Use and be comfortable with Iterable; setting up advanced customer segmentations, behavioral triggers, list hygiene, and automated workflows.
Build and manage B2B email nurtures and outbound workflows running in Salesloft to support sales outreach and lead-generation targets.
Map the user journey across our B2B and B2C audiences to isolate major drop-off points, identifying and prioritizing where to focus the first few high-impact programs.
Write your own conversion-focused campaign copy and establish a rigorous testing framework (A/B and multivariate testing) for subject lines, send times, and design layouts to optimize open, click, and conversion rates.
Partner closely with Product and Data teams to define user behavioral triggers based on app-usage patterns, ensuring we get the data pipeline required to feed personalized messaging (accepting that some data gathering will be scrappy and manual at first).
Help monitor, analyze, and report on campaign performance to leadership. Define what success looks like by tracking core retention metrics (e.g., active usage, trial-to-paid conversions, churn reduction).
Ensure our email programs adhere to global compliance frameworks (such as CASL and CAN-SPAM) while proactively managing domain health, sender reputation, and bounce rates.
Document templates, segments, and playbooks as you go so the foundation of the lifecycle program is highly organized and ready to scale with future hires.

Who You Are:

3–5 years of hands-on experience in lifecycle, retention, CRM, or marketing automation, preferably with a blend of B2B and B2C environments.
Direct experience building automated workflows in an enterprise ESP/marketing automation platform (e.g., Iterable, Braze, Customer.io, Klaviyo, or HubSpot). Commitment to mastering Iterable and Salesloft is a must.
A strong writer who can craft clear, compelling, and brand-aligned copy optimized for different stages of the user lifecycle.
You are energized by shipping a "Version 1.0" and iterating, rather than waiting for a perfectly defined plan. You thrive when given ownership of a blank canvas.
Comfortable reading performance metrics, and translating behavior data into targeted audience segments.
You are resilient when faced with incomplete data or changing processes, and proactive in finding resources and seeking answers.
Scrappy, highly collaborative, and ready to contribute to a growing foundation.
Preferred:
Experience in B2B SaaS, EdTech, or subscription-based businesses targeting both enterprise buyers and individual end-users.
Familiarity with basic HTML/CSS for email templates (though not required for coding from scratch).
Understanding of product analytics tools (e.g., Mixpanel, Amplitude, or Heap) to track customer paths.