Life Sciences - Associate Creative Director Copy

We are: 

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space.

You are:

A seasoned medical copy expert that gets patients and providers to act. A self-starter who writes clear, engaging content in a variety of voices and tones. A natural communicator who is adept at capturing interest and building trust.  A motivator and mentor for peers and junior talent ensuring every touch is consistent and on brand.

You have honed your craft by developing copy for the life sciences industry, across brands and manufacturers. You know how to collaborate and innovate with Art Directors, Designers and Marketing Professionals to take content to the next level and grow engagement numbers through creating relevant experiences. Listen deeply. Be creative. Execute.

If you have a passion for making a difference in patients’ and HCPs lives and can thrive in a fluid, fast-paced, energetic environment, we’d love to talk to you! 

The work:

• Pitch and present work in a manner that demonstrates an understanding of the strategic objectives of the project and offers a clear rationale as to how the communication messaging supports those objectives and ties into the larger goals of the business. 

• Leverage your copywriting skills to write engaging content for the pharmaceutical and/or medical technology sectors based on communication objectives

• Ensure all content complies with FDA, and/or PAAB medical compliance requirements and pharma regulatory compliance standards and keep update on compliance and regulatory changes.

• Collaborate with cross-functional teams to understand brand guidelines, tone, and voice for different customer segments.

• Understand legal limitations for life sciences-related copy, and how to work around and within them to create strong experiences

• Write long-form and short-form copy for a wide variety of media, including but not limited to, email, digital ads, direct mail, SMS, sales collateral and one-pagers, websites and landing pages

• Write creative and compelling subject lines and strong CTAs that have a measurable impact on marketing performance

• Align on content strategy and copy that drives acquisition, engagement, and retention of our users

• Consume research and glean insights into different audiences (and segments of our audiences), and leverage this to build user-centered content that drives performance

• Ensure all copy is consistent with our clients’ style, quality, and tone of voice, including that created by junior resources

• Be a visual thinker who takes the entire end product into consideration

• Collaborate closely with other team members to ensure a consistent, integrated customer experience

• Provide critical and productive feedback to support copy team learning and growth

• Collaborate with Creative Manager to provide guidance and recommendations to help with project plans and timelines to ensure content is produced at a high standard of quality and on time

Here’s what you’ll need:

• 6+ years of copywriting experience at a pharma/life sciences advertising agency or related industry (for example, medical/healthcare publishing)

• Proven success in copywriting to drive action among audiences (HCPs, patients, caregivers, etc.)

• FDA content submission experience

• Experience directing and overseeing teams of copywriters

• English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

• A University degree is required for this position

Bonus points if:

• PAAB content experience

• An understanding in how to engage Healthcare Professionals and Patient audiences to motivate and drive action and engagement

• Experience learning about audience segments, and developing content tailoring to improve relevance.

• Love for writing and storytelling, demonstrated in both long and short form content (portfolio that includes campaigns/writing samples required for both print and digital)

• Exceptional interpersonal and cross-functional collaboration skills, openness to feedback

• Ability to balance competing priorities with tight deadlines in a fast-paced environment

• Capacity to manage the priorities of multiple stakeholders

• Familiarity with developing content/copy within regulated industries – ideally pharmaceuticals or MedTech

• Well versed in pharma regulatory compliance for developing a wide range of HCP and patient facing materials

• You’re well-versed in Life Sciences creative principles (e.g., MLR review processes and requirements, Fair Balance, branded vs. unbranded restrictions, etc.)

• Presentation skills and pride in your work to confidently share ideas and tactics with internal and external stakeholders

• You have experience in Oncology, Neurology, rare disease, patient services, vaccines or related areas

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired in British Columbia as set forth below.

Information on benefits is here.

Role Location                                    Annual Salary Range

British Columbia                             $74,900 to $133,800

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com