Leader, Brand & Marketing Operations

Leader, Brand & Marketing Operations

At Interac, we design and deliver products and solutions that give Canadians control over their money so they can get more out of life. But that’s not all. Whether we’re leading real-time money movement, driving innovative commerce solutions like open payments for transit systems, or making advancements in new areas like verification and open banking, we are playing a key role in shaping the future of the digital economy in Canada.
 

Want to make a lasting impact amongst a community of creative thinkers, problem solvers, technical gurus and high-performance application developers? We want to hear from you.

Reporting to the Head, Marketing & Brand, the Leader of Brand and Marketing Operations will play a crucial role in guiding the strategic direction of our brand strategy and evolving our marketing processes. This is an essential role in leading the efforts to lead the evolution of the Interac brand strategy as the organization continues its transformation with an expanded product offering and shifting industry dynamics. Additionally, this role plays a key role in helping to establish a unifying go-to-market strategy and plan that integrates product marketing plans across a wide variety of products and services. This role will also oversee the system, process, and partnerships to ensure seamless execution of our marketing strategy

You’ll be responsible for:  

Brand:

• Lead brand strategy for Interac and its portfolio of brands, including establishing and managing the brand architecture to support our long-term goals in partnership with product marketing and communications teams

• Oversee the development and maintenance of brand guidelines and principles to ensure a consistent expression of the brand across all touchpoints

• Develop a portfolio marketing strategy to support our transition to a multi-brand portfolio 

• Own brand health measurement and reporting

Planning:

• Shepherd the annual planning process for the broader MarComm team to ensure integration and coordination across our go-to-market 

• Support the QIP process and any associated integration planning 

• Develop and maintain our marketing calendar to look for integration points and proactively highlight conflicts 

Agency Model & Governance:

• Evaluate and implement an enhanced operating model to meet the evolving needs of Interac

• Own agency governance including managing agency reviews and monthly budget control reviews with key partners 

• Institute quarter all-agency meetings to provide visibility to our business performance and upcoming priorities 

Marketing Process:

• Partner closely with product marketing, digital marketing, and partners to optimize our workflows, strengthen our operational discipline, and ensure we deliver campaigns that are efficient, on-brand, and high-performing. 

• As a senior member of the marketing team, help shape our capabilities as we embrace next-generation tools and Ai, and build a marketing operations that’s agile, data-driven, and future-ready. 

• Spearhead and own the evolution of our marketing process to align product marketing, communications, digital marketing, and agencies teams to achieve executional excellence and rigour. 

• Own the sourcing and management of any project planning tools to support our marketing process 

You bring:  

• 10 - 15 years of experience in brand management, marketing planning, or product marketing.

• Demonstrated ability to lead cross-functional teams in planning and execution. 

• Proven success managing agency relationships.

• Strategic mindset with strong executional discipline.

• Experience in payments, financial services, fintech, or regulated industries is a strong asset.

• Eligibility to work for Interac Corp. in Canada in a full-time capacity.

Interac requires employees to complete a background check that is completed by one of our service providers.  We use this service to complete the following checks:

• Canadian criminal record check;
• Public safety verification;
• Canadian ID cross-check;
• 5-year employment verification;
• Education verification; and
• If applicable, Credit Inquiry and Social Media Check

How we work
We know that exceptional people have great ideas and are passionate about their work.  Our culture encourages excellence and actively rewards contributions with:
Connection: You’re surrounded by talented people every day who are driven by their passion of a common goal.
Core Values:  They define us. Living them helps us be the best at what we do.
Compensation & Benefits: Pay is driven by individual and corporate performance and we provide a multitude of benefits and perks.
Education: To ensure you are the best at what you do we invest in you

Please be aware of certain individuals fraudulently using Interac Corp.’s name and logo to offer fictitious employment opportunities. Interac Corp. will never ask, solicit, nor accept any monies in exchange for employment opportunities. Any such offers of employment are fraudulent and invalid, and you are strongly advised to exercise great caution and disregard such offers and invitations.

Please note that under no circumstances shall Interac Corp. be held liable or responsible for any claims, losses, damages, expenses, or other inconveniences resulting from or in any way connected to the actions of individuals performing such fraud. Further, such fraudulent communication shall not be treated as any kind of offer or representation by Interac Corp. or its subsidiaries and affiliates.