Job Description: Lead, Digital Site Experience (NDDC)
WHO YOU’LL WORK WITH
As the Site Experience Lead, you will run an integrated offense across Brand, Digital Marketing, Merchandising, Business Planning, Digital Operations and Integrated Media. You will manage the in-season business plans in the day-to-day activities tracking performance of the product, analyzing demand, sell through and key metrics to optimize the consumer journey to increase conversion and sales. You will be reporting to the Digital Platform Business Sr. Manager.
You’ll join a cross-functional team who is passionate about creating the future of digital commerce for Nike.
WHO WE ARE LOOKING FOR
As the Site Experience Manager, you will oversee the consumer journey and business of our digital flagship Nike.com and the Nike App. We are looking for an individual with high analytical skills and an entrepreneurial attitude. Someone that analyzes and resolves problems, while multitasking and with a high level of attention to detail. This person embraces change and innovation and is always ready to test and learn. A strong passion to understand the consumer behavior and strategical thinking are key for the success of the role.
We are looking for a self-starter who is organized, self-motivated, proactive, accountable and highly
adaptable with strong knowledge of digital consumer journeys. All coupled with excellent
communication skills and with the ability to solve complex problems.
Other qualification requirements include:
- Bachelor’s degree in Business, Marketing, or a related field that emphasizes strong communication and task management skills
- Minimum 5 years of directly relevant experience in the following functions: digital commerce, digital site merchandising, brand marketing, digital products (journeys) & experiences. Strong understanding of e-commerce KPIs (full funnel)
- Experience with off the shelf or proprietary eCommerce tools including content management systems, site merchandising and analytics
- Ability to work under extremely tight timelines with high attention to detail
- Strong communication skills and ability resolve problems
- Strategic and analytical thinker with an ability to take data and transform it into future strategies
- Ability to analyze and synthesize information, reach conclusions and recommend actions
- Excellent organizational skills and ability for multitasking with extreme obsession to details
- Experience with working in an international environment and communicating cross-functionally with internal and external stakeholders.
WHAT YOU’LL WORK ON
While leading and growing the Nike.com and Nike App businesses, you will constantly monitor Key Performance Indicators (KPIs) & trigger actions to achieve both long and short-term targets. To achieve those targets, you will:
- Define seasonal plans for sports and gender. Align plans with collaboration from Marketing, Merchandising and Brand to enable the best expression of the Nike for key retail moments and other brand campaigns.
- Manage the site experience for certain sports and gender in line with the business plan, including product attribution, collections creation, product tracking and set up of merchandising rules and navigation
- Partner with the Digital Operations team to jointly enable site readiness pre- and in-season
- Coordinate brand and paid media teams to ensure consistency in focus/priorities, storytelling, URLs and search terms
- Communicate any shift in product plans to partner areas such as Digital Operations, including change in main initiatives/priorities, release dates, channel activation plan, etc
- Monitor and extract insights from the on-site searches and recommendations, creating strategies and feedback to improve the consumer journey (navigation, linking strategy, etc.) to have a best-in-class experience
- Monitor and manage e-commerce KPIs: traffic, conversion funnel, consumer engagement, buying members and retaining members to ensure a strong channel growth
- Identify opportunities to improve conversion, product page views, cross-sell, up-sell, and add-to-cart rates, driving incremental engagement, sales, productivity and profitability
- Drive read and react actions based on business results and priorities and manage air traffic control to ensure priorities are represented across our digital experiences
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
For more information, please refer to Equal Employment Opportunity is The Law
(In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act (AODA), 2005, and the City of Toronto’s Accommodation Policy, accommodation will be provided in all parts of the hiring process. Applicants can make their needs known when contacted for interviews.)
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
Nous offrons plusieurs mesures d’adaptation pour faciliter notre processus d’entrevue, notamment des lecteurs d’écran, des interprètes en langue des signes, un lieu accessible et unique pour les entrevues en personne, le sous-titrage, ainsi que d’autres ajustements raisonnables au besoin. Si, au cours de votre navigation dans notre processus de candidature, vous constatez que vous avez besoin d’aide ou d’une mesure d’adaptation en raison d’un handicap, veuillez remplir le formulaire de demande d’adaptation pour les candidats.
