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Position Summary
We're looking for an experienced Manager to create and execute omnichannel DCO (Dynamic Content Optimization) activations and product feed strategies. In this role, you'll bridge the gap between creative, data, and technology, developing and implementing strategies that deliver highly relevant, personalized ad experiences while managing product feeds to deliver best-in-class performance in using DPA (Dynamic Product Ads).
Reporting to the Director, DCO Activation, you’ll work with a wide range of multi-disciplinary teams across the agency network. You’re a subject-matter expert for DCO campaigns, platform activation, and product feed management. You have strong foundational knowledge of digital ad creatives and understand how they come to life through dynamic shells and feeds across various formats and platforms. The right candidate will be responsible for creating and communicating campaign strategy, execution, and QA to deliver exceptional and consistent performance for our clients. You are passionate, confident and proactive and demonstrate exceptional soft skills, allowing you to build longstanding relationships with internal teams, vendors and clients.
Key Responsibilities
- Lead the development and execution of feed-based advertising strategies, including Content Maps, Decision Trees, and Dynamic Creative Feeds. Ensure campaigns are aligned with strategic goals and undergo thorough QA for platform specific best practices.
- Work with Media Planning, Digital Activation, Ad Operations, and Production team leads to ensure campaign setups align with approved strategy/tactics and ensure all formats (display, social, video, etc.) abide by publisher and best practice standards.
- For DTC eCommerce clients, ensure brands can effectively showcase their catalogue and fuel their product performance by developing feed management strategies based on client scope intake. Partner with internal product leads, 3rd party platforms and digital activation teams to assess and setup feeds (where applicable) and optimize feed strategies through product insights.
- Maximize feed quality to encourage increased conversion and revenue, inclusive of developing strategies to optimize every element of a product feed such as titles and descriptions, categories and product types, product identifiers and attributes, links + images, and custom labels used to ingest key sales data such as margin, stock, bestsellers, sales, etc.
- Manage campaign deliverables and asset requirements by coordinating across teams, ensuring alignment with campaign timelines and creative specifications.
- Oversee budget management by allocating and tracking advertising spend across platforms and campaigns, ensuring efficient use of resources and adherence to budget constraints.
- Extract and analyze campaign reports to generate and communicate insights for optimization recommendations during and post campaign.
Desired Skills & Experience
Education:
College Diploma or higher
Work Experience:
3-5 years of experience, including at least 2 working at an Agency, Ad Server, or in a Performance Activation Role
Primary Skills, Prerequisites and Abilities:
- 3+ years experience in digital campaign management across programmatic and/or social platforms, with a focus on performance/commerce objectives
- Experience building and communicating cohesive strategies to client stakeholders with exceptional visual and verbal clarity using applicable tools (PPT, Excel, etc.)
- Self-starter who has a high degree of self-motivation and initiative, with the ability to build dynamic ad strategies from the ground up and collaborate in a multi-stakeholder environment
- Familiarity working with third party ad servers, DSPs, and Feed Management Platforms such as GMP, Innovid, DV360/CM360, Quantcast, OpenX, Amazon Ads, The Trade Desk and Feedonomics
- Demonstrated ability to balance campaign activation requirements and time-to-market demands while maintaining product quality, using project management tools like Asana and Smartsheet to manage timelines, set expectations, and meet deadlines.
- Strong understanding of IAB Standards and digital ad formats, familiarity working with digital creative assets and digital filetypes (.PNG, .MP4, .PSD, .EPS, .CSV, .XML, etc.)
- Proficiency in MS Office Suite
Preferred Skills and Prerequisites (a plus but not required)
- Understanding of audience analytics capabilities and best practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com
What's in it for you?
• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
• A flexible hybrid work model that works for you.
• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
• A chance to be part of and grow within a global network of agencies.
• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]
