Company Description
The Key Account Manager (KAM) - Catering is a key member of Red Bull Canada’s national account team and their main priority is to increase Red Bull’s distribution and visibility across blue collar, active lifestyle and remote sectors. The KAM is also responsible for topline strategy development and alignment with the Head of Key Accounts to ensure distribution and volume growth. Responsibilities fall into: Foodservice management companies, self operated foodservice, vending and offshore remote.
This role requires a dynamic, results oriented leader with the ability to uncover, align and translate mutual customer and Red Bull priorities into compelling business plans that over-deliver on results. This individual has exceptional sales, business and financial acumen with proven success in negotiations, joint business plan development, complex business problem-solving, forecasting, program development, communication and presentation skills.
Job Description
INCREASE RED BULL DISTRIBUTION
Evaluate opportunities to grow Red Bull’s distribution within the Catering Key Account universe.
Leverage internal and external sales multipliers to engage and win new account opportunities.
Evaluate and optimize Red Bull route to market capabilities to create account efficiencies.
Work with internal field resources to increase SKU assortment and in outlet execution.
STRATEGIC BUSINESS PLANNING
Deep understanding of Foodservice management companies, drivers, and approach to category and item management, customer relationship building and selling.
Collect and analyze relevant category, customer, and consumer data to inform insights led business plans.
Develop long-term strategies and specific initiatives for the blue collar, active lifestyle and remote sectors, including route to market, field coverage, investments and power partnership prospects.
Contribute to the annual joint business planning process for key accounts including all channel programing, initiatives, and tactics.
Identify unique sales levers to maximize sales growth and acquire resources to drive the sale.
EXECUTE KEY ACCOUNT MANAGEMENT
Builds strong, mutually beneficial relationships with key account decision makers and stakeholders
Negotiates contracts to drive execution and programming while maintaining appropriate margins per case
Customizes presentations utilizing business insights to appeal to customer’s needs in order to gain execution and programming.
Creates account programming such as LTO’s, staff programs, etc. that are relevant to each account and drives volume.
Drives post-promotion analysis following all programs to evaluate effectiveness and execution.
Conducts business reviews and holds partners accountable to deliver upon agreed execution and program elements.
Participates in relevant Trade Shows and Conferences.
STAKEHOLDER ALIGNMENT & PARTNERSHIP
Build strong relationships and credibility throughout the organization to influence and drive initiatives.
Communicates with key stakeholders within the organization to drive execution, provide and receive account/program feedback.
Works with HQ On Premise Marketing to create custom account programs in line with brand standards.
Develop and communicate tools/programming to elevate sales call at regional level.
BUDGETS/ANNUAL PLANNING
Assists in developing, tracking, and controlling budgets to secure alignment with the annual Business Plan budgets.
Manage expense spending to assigned budget.
Controls account volume forecasting and spend management through accurate and regular Customer Program Management (CPM) updates.
Qualifications
4+ years sales experience within the foodservice industry with a demonstrated track record of success.
Experience working with Canadian Foodservice management companies.
Beverage or CPG experience preferred.
Strong analytical skills with the ability to assess and utilize business insights to influence strategy and execution.
Excellent communication, presentation, and proven negotiation skills.
Creative, solution-oriented mindset.
Self-motivated with an entrepreneurial mindset and the ability to work independently.
Strong proficiency in Microsoft Excel and Powerpoint.
Valid Driver’s license.
Bachelors Degree.
Additional Information
Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
