Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Junior Associate, Paid Media will be responsible for supporting the day-to-day management of clients’ paid media activities across a variety of platforms and initiatives. This person will support the execution, optimization, reporting, and administrative upkeep of campaigns, and will support more senior team members and account teams during the development of the media plans.
The successful candidate will work closely with internal media and client teams, as well as external publishers and influencers, to deliver high-quality branded content that engages audiences and achieves client KPIs.
Responsibilities:
Play a role in creation of digital communications/marketing plans and goals; manage against them.
Assist in the development of sponsored / branded content briefs and campaign proposals.
Translate paid elements included in integrated program plans into tactical media plans; work with cross-functional teams to evaluate and negotiate buy details
Monitor pacing and implement campaign optimization recommendations
Prepare and issue vendor paperwork and agreements
Support outreach and relationship management with media publishers, bloggers, influencers, and content platforms
Gather media kits, negotiate basic placement terms, and track contracted deliverables.
Work with third party paid media vendors to program, manage, and optimize paid media campaigns
Implement, manage, and optimize paid media campaigns across self-serve platforms like Meta, LinkedIn, TikTok, Google Ads, etc.
Consistently produce high quality internal and external campaign reporting
Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
Qualifications:
At least six months of relevant experience in planning and buying digital media
Strong research, writing, editing and client interaction skills
Strong communication skills, analytical abilities, perform well under pressure, and be a team player.
Be a self-starter, energized by problem-solving, excel in a collaborative environment, and proactively offer suggestions to build, shape, and improve processes
A bachelor’s degree in a related field and a proven ability to manage multiple small or medium-size projects simultaneously
Experience analyzing paid media campaign performance and developing and implementing optimization recommendations
Experience with digital direct campaigns (publisher communications, RFP process, etc.) is a plus
Understanding of other paid media channels such as paid social, programmatic, paid search etc. is a plus
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We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
