Initiative Canada - Jr. Associate, Digital Activation

Position Summary

The Jr. Associate, Digital Activation is responsible for initial campaign set up, clearing campaign exceptions, maintaining managed service reporting and providing general support.

Key Responsibilities

• Act as an effective liaison with external partners to ensure managed service data follows Initiative guidelines.
• Ensure managed service reports are accurately and timely uploaded to Datorama to meet client deadlines.
• Compile actionable insights from vendors and distribute to applicable teams.
• Manage and clear campaign exceptions with Associates to ensure DSP, Datorama and Mastermind inputs are synced.
• Contact Datorama support and ensure the data re-pushing process takes place when it needs to be refreshed.
• Accurately set up a variety of campaigns via multiple Demand Side Platforms (DSPs) including DV360, The Trade Desk, Amazon, Verizon etc.
• Upload and assign creative in programmatic, digital display, video, mobile, rich media, etc.
• Adhere to campaign set up checklist for all campaign launches.
• Implement applicable Brand Safety measures to campaigns (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
• Generate DSP conversion and remarketing pixels for Associates.
• Generate campaign performance, delivery and site level reports from DSPs.
• Review and flag any potential challenges (e.g. low viewability placements, non-brand safe sites, etc.) or opportunities (e.g. high performing placements with low eCPMs) to the Associates and create optimization recommendations (i.e. site lists) based on reports.
• Assist the Associates with campaign troubleshooting related to set up and technical issues to ensure campaigns launch accurately and on time.
• Assist the Associates in tracking, measuring, and analyzing post campaign activities.
• Work independently and effectively across multiple accounts by utilizing Asana and completing assigned tasks in the timely manner.
• Confirm details of client bookings and ensure they accurately match briefing documents.
• Input buys into the internal tracking system, QA data inputs, and prepare and revise bookings as required.
• Assist planning team in solving billing discrepancies.
• Follow up on outstanding invoices as necessary.

Desired Skills & Experience

• Post-secondary education or equivalent professional experience - University/College degree in advertising/marketing preferred.
• Passion for data, emerging media & technology.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Ability to work well under pressure and multi-task in a fast-paced environment.
• Fundamental knowledge of online media metrics and analysis.
• Strong learning agility, with a passion for continuous development.
• Ability to work collaboratively as well as independently.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to develop and foster relationships with media partners.
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
• Demonstrated ability using Excel, with knowledge of pivot tables, basic formulas and visualizations.

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 9,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world. Initiative Canada has received many of the industry’s most coveted awards, including two gold Strategy Media Agency of the Year awards, eight Cannes Lions, and a position on WARC's Top 50 Most Effective Media Agencies in the World. In 2023 Initiative was named the North American Network of the Year by the Festival of Media, and Global Network of the Year by both Ad Age and Ad Week. To learn more, visit initiative.com.

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Initiative is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]