The Influencer Marketing Manager will own and scale creator marketing initiatives, collaborating with platforms and analyzing performance metrics to drive growth.
About Luma AI
Where You Come In:
What You'll Do:
Who You Are:
What Sets You Apart (Bonus Points):
Compensation
Luma's mission is to build multimodal AI to expand human imagination and capabilities. We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
This is a rare opportunity to join a foundational team and establish creator marketing as a core growth lever. You will be instrumental in turning creator momentum into a durable engine for Luma, shaping how we operationalize influencer marketing as the company scales.
This is an opportunity to build and scale our creator marketing function. You will:
- Own the strategy and execution of creator marketing initiatives tied to primarily growth and secondarily brand goals.
- Translate creative narratives into scalable creator activations across platforms (YouTube, TikTok, Instagram, X, emerging channels).
- Design programs that favor repeat collaborations over one-offs, while remaining execution-focused and outcome-driven.
- Build influencer programs that scale efficiently, leveraging in-house resources, third-party platforms, and agencies.
- Develop clear processes for creator sourcing, contracting, briefing, content delivery, approvals, and post-campaign analysis.
- Define success upfront: KPIs, benchmarks, attribution models, and learning goals are set before campaigns launch.
- Track and analyze performance across reach, engagement, conversions, CAC/LTV contribution, and qualitative signal, using data to refine programs and budgets.
We are looking for a "builder" who can drive tangible, high-impact results.
- 3–7+ years of hands-on experience in influencer or creator marketing.
- Proven experience running influencer programs that scale, not just bespoke, one-off collaborations.
- Deep familiarity with creator platforms, tooling, and workflows (discovery, contracting, tracking, reporting).
- Demonstrated creator empathy, having spent years working with, for, or alongside creators, with a natural obsession for discovering new talent.
- A programmatic thinker who understands how creator marketing works as a system—inputs, outputs, feedback loops, and cost structures.
- A strong operator and analyst, for whom measurement is core to how you work; you can design frameworks, interpret results, and act on them.
- A history of driving tangible, high-impact results in a fast-paced, resource-constrained setting, with specific go-to-market or operational outcomes you personally owned and delivered.
- Experience at high-growth B2C tech or "Prosumer" tools (e.g., Runway, Midjourney, Canva, Duolingo, Hinge) where creator-led growth was a primary lever.
- Ability to point to specific numerical results in your professional background (e.g., "Scaled program from 0 to 500 creators," "Managed $1M+ monthly budget," "Reduced CAC by 20%").
- You live and breathe the creator world; discovering new talent is fun for you, not work.
- Deep understanding of attribution complexity and experience with various attribution models and tooling for influencer marketing.
- Active engagement in the "Creator Economy" discourse on platforms like Twitter/X, demonstrating a passion for creator news and trends.
The base pay range for this role is $125,000 – $175,000 per year.
About LumaLuma’s mission is to build unified general intelligence that can generate, understand, and operate in the physical world.
We believe that multimodality is critical for intelligence. To go beyond language models and build more aware, capable and useful systems, the next step function change will come from vision. So, we are working on training and scaling up multimodal foundation models for systems that can see and understand, show and explain, and eventually interact with our world to effect change.
Top Skills
Instagram
Tiktok
X
Youtube
Similar Jobs
AdTech
The Creator Relations Manager identifies and procures influencer partnerships, develops negotiation strategies, manages agreements, and communicates client value to enhance campaigns.
Top Skills:
Creator Discovery ToolsHubspotKantataMondayPandadocTiktok Creator Marketplace
AdTech
The Strategy Manager leads marketing strategies, focusing on influencer marketing, campaign management, and team leadership, while ensuring collaboration among stakeholders.
Top Skills:
Google WorkspaceMS Office
Retail
As Associate Manager of Influencer Marketing, you will manage influencer campaigns, build partnerships, oversee budgets, and analyze performance data for Quince's growth in Canada.
Top Skills:
CreatoriqGoogle SheetsGrinImpact RadiusLookrLtkShopmySigmaTribe Dynamics
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
