The Head of Product Marketing will optimize the entire web and in-app funnel, conduct A/B tests, write copy, and analyze user data for improving conversions in a high-growth mobile app environment.
About Us: We are a highly profitable, fast-scaling cybersecurity company doing 7-figure monthly revenues. Our current 100% focus is on our US mobile app, Control Plus, which protects consumers from scam calls, texts, and automates data broker removal. Operating on a strict direct-sale model (no freemium, no trials), we drive paid traffic (primarily Meta ads) directly into high-converting web funnels to sell premium annual subscriptions.
The Role: We are looking for a hands-on Head of Product Marketing. With paid acquisition already covered (creatives and media buying are a well-oiled machine), your entire universe will be everything that happens after the click: landing pages, quizzes, web funnels, and paywalls.
Your single source of truth and primary KPI is Revenue Per Visitor (RPV).
What You Will Do:
- Own the Funnel: Build, manage, and optimize the entire post-click web and in-app funnel.
- Experiment Relentlessly: A/B test landing pages, quizzes, and paywalls, launching new tests weekly.
- Master the Messaging: Write high-converting, direct-response copy tailored to the US consumer market.
- Dive into Data: Analyze user behavior deeply using Amplitude to identify drop-offs and uncover conversion opportunities.
- Build & Collaborate: Construct funnels using no-code tools (Web2Wave, Funnel Fox) and work closely with our founders, design team, and operations associate.
- Utilize AI: Leverage AI tools (Claude, ChatGPT) daily to accelerate brainstorming, copywriting, and production.
Who You Are:
- The Mobile Subscription Expert: You come from a venture studio or a B2C subscription mobile app company.
- '100% Hands-On': You are senior enough to lead the strategy, but you actually do the work. You build the funnels in no-code tools, write the copy, and architect the quizzes (while our in-house designers handle the visual assets).
- A Funnel Nerd: You are obsessed with user psychology and conversion rate optimization. You naturally study competitors, dissect what makes a funnel work, and continuously look for new ways to improve conversion metrics.
- Highly Ambitious: You are deeply driven, proactive, and thrive in a high-growth environment. You are always looking to push boundaries and reach the next level.
What We Offer:
- A highly competitive base salary.
- An uncapped performance bonus structure tied directly to the revenue targets you hit.
- Fully remote flexibility.
- Health insurance and other benefits.
- A team of 'A-players' who want to scale this beyond 8 figures/month.
Similar Jobs
Big Data • Real Estate • Software
As Head of Growth & Product Marketing, you'll lead product strategy, launches, and customer messaging while building and executing marketing plans.
Top Skills:
ContentGeoSeo
Consumer Web • Real Estate • Sharing Economy • Virtual Reality • Consulting • Manufacturing
Lead and oversee daily accounting operations including GL, AP/AR, payroll, fixed assets, and reconciliations. Manage monthly/quarterly/annual close, prepare and analyze financial statements, ensure GAAP compliance, coordinate audits, maintain internal controls, and lead budgeting/forecasting. Supervise and develop accounting staff, manage ERP/accounting systems, support tax filings, and provide financial insights to senior leadership to improve profitability and efficiency.
Top Skills:
Microsoft Dynamics 365ExcelNetSuiteOraclePower BIQuickbooks EnterpriseSageSAPTableau
Digital Media • Information Technology • News + Entertainment
Manage and grow Comcast Business indirect channel sales through partner recruitment, enablement, and relationship management. Drive monthly sales, forecast pipeline in CRM, coordinate installations with regional teams, and support issue resolution. Required to travel ~50% across the Midwest and meet quota as a quota-carrying individual contributor.
Top Skills:
CRM
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
