Head of Marketing

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of 1,700 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

Location: Work from home - Canada

As Head of Marketing, you’ll be responsible for developing and leading the marketing strategy at Commerce7. This role combines strategic vision along with hands-on execution. In this role, you will manage all aspects of our marketing efforts, including building comprehensive strategies, mentoring a small team, and ensuring alignment with company objectives to support growth.

The ideal candidate has a strong track record of designing and executing marketing strategies that build brand awareness, engage target audiences, and generate qualified leads. You will collaborate closely with the President of Commerce7 and other stakeholders to contribute to the company’s success and its mission to help wineries deliver exceptional customer experiences.

About us:
Commerce7, owned by Fullsteam, is a Vancouver based software startup that empowers wineries with the right tools to deliver exceptional customer experiences. Wineries use our software to sell through all direct to consumer sales channels including ecommerce, point of sale, reservations, and subscriptions.

Over the past 5 years we’ve grown to serve over 1800 wineries across 8 different countries ranging in size from mom and pop operations, to multinational enterprises.

In this role you will:

• Manage and mentor a small but growing marketing team, fostering a collaborative and high-performance culture.

• Craft the company marketing strategy encompassing branding, lead generation, and market positioning to drive growth.

• Prepare and oversee annual marketing budgets

• Participate in the quarterly and annual planning of company objectives

• Establish key performance indicators (KPIs) to measure the effectiveness of marketing strategies and initiatives.

• Regularly report on marketing performance, providing insights and recommendations to optimize results.

• Monitor industry trends, competitor activities, and market dynamics to inform marketing strategies.

• Ensure brand consistency across all channels, including campaigns, events and trade shows, digital platforms, and promotional materials.

• Work closely with the sales team to align marketing efforts with revenue goals and sales targets.

To be successful in this role, you must have:

• A bachelor's degree in Marketing, Business Administration, or a related field

• Proven success in a senior marketing leadership role, preferably within a B2B SaaS or technology environment

• Demonstrated experience in managing and mentoring small teams.

• Expertise in developing and executing comprehensive marketing strategies.

• Strong analytical skills, with the ability to prioritize and adapt in a fast-paced environment.

• Excellent communication and interpersonal skills, with experience working across organizational levels.

• A minimum of 4-6 years of marketing experience preferably within SaaS organizations leading a marketing team

• The ability to travel as required by business needs.

Benefits:

Not only are you joining a great team, you’re joining the early stages of a profitable fast growing company. Aside from a competitive salary, and great career development potential, there are a number of other benefits for working with Commerce7.

• Be part of a motivated and passionate team dedicated to empowering our clients with the tools and knowledge needed to succeed.

• We fly all employees in or out to join us at a fun filled company retreats twice per year. (This year the retreats were in Kelowna, Canada and Cancun, Mexico)

• We are committed to creating a diverse culture and proud to be an equal opportunity employer.

• We offer a comprehensive benefits package including health, dental and vision.

• We offer an RRSP matching program.

• We provide our team with the technology and tools you need to succeed in your role.

• Make an impact with your work - you won’t be another cog in the wheel, the work you do will have a significant impact on the success of the business.

• Skip the commute! Work remotely and hit your deadlines from home.

• Free wine! - Enjoy a quarterly wine club shipment on us.

Salary: Up to $150,000.00 CAD per year

Fullsteam recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits that include:
• Medical
• Extended Health and LTD plan
• Dental
• Vision
• RRSP (with employer match)
• Health Spending Account
• Flexible paid time off

This posting is for an existing vacancy and will remain open until filled.

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.