Head of Digital Growth (BrightHR Canada)

Who We Are BrightHR is a leading tech company providing HR software and services to the SME market. Ranked 18th out of the top 100 fastest growing technology companies in the Northern Tech Business Awards, and winning multiple other accolades in 2021, BrightHR isn’t slowing down.

We work in a fast-paced and exciting atmosphere; where no two days are the same, and we’re looking to build our team further to develop the business through our marketing function.

Are you a results & data driven B2B Marketing Manager, looking for your next big adventure?

Do you want to join a company who understands the power of an ambitious marketing team in driving revenue?

Through the development and execution of data-driven multi-channel marketing campaigns you will work closely with cross-functional teams to identify target audiences, optimize marketing funnels, and implement strategies that drive qualified leads, conversions, sales and revenue growth. You will be resilient and passionate, with an analytical mindset, have creative problem-solving skills and a deep understanding of digital marketing channels and tactics.

As a Head of Digital Growth, you will:

• Build awareness and drive pipelines and revenue
• Utilize content, paid social, podcasts, video, and events
• Take ownership of demand generation strategy and execution
• Design and execute data-led campaigns to drive success
• Improve efficiencies and drive conversions by optimizing the buyer's journey
• Collate and deliver regular performance reports and optimize for continuous improvement
• Measure yourself on revenue growth

Applicants will demonstrate the following skills, traits, and experience:

• Degree level education with B2B digital marketing experience (demand generation preferred)
• Multi-channel marketing (SEO, SEM, PPC, Owned, etc.)
• Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.
• Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), owned channels (web, webinar, podcast) demand generation programmes.
• Data acquisition and management knowledge to support lead nurturing and outbound programs.
• ABM go-to-market strategies.
• Strong writing and communication skills
• Persuasive copywriting
• Data-driven
• Highly analytical