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Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.
Job DescriptionAs a Head of Brand Marketing you will be responsible for leading brand strategy, partnerships, creative excellence, and customer marketing optimization while aligning brand performance with business growth
Reporting to the Head of Canada you will be part of the Marketing Team.
Role Summary
As the Head of Brand Marketing, you will drive the strategic vision and positioning of Sports Interaction and PartyCasino in Canada, ensuring consistent, impactful, and engaging brand communication. You will oversee a double-digit brand marketing budget, all brand marketing efforts, from integrated campaigns to sponsorships, partnerships, and digital content, lead external agencies and collaborating closely with creative, performance marketing, and product teams.
Key Responsibilities:
Brand Strategy and Positioning
- Define and execute a comprehensive brand strategy aligned with Entain Canada’s overall business goals.
- Develop differentiated positioning for both brands, resonating with Canadian players and stand out in the iGaming market.
- Conduct market research and competitor analysis to identify growth opportunities.
- Lead customer segmentation strategies and ensure personalized marketing approaches.
- Build and lead a multi-channel brand strategy to enable growth of market share Campaign Development and Execution
- Lead multi-channel marketing campaigns, including digital, TV, out-of-home, social media, experiential and more.
- Oversee creative execution, ensuring all campaigns reflect the unique tone, values, and positioning of each brand.
- Collaborate with external agencies to produce high-quality, engaging content.
- Integrate CRM optimization and data-driven insights into campaign strategies.
Sponsorships and Partnerships
- Identify and manage strategic sponsorship opportunities, including partnerships with Canadian sports teams, leagues, and events to amplify brand visibility.
- Develop influencer marketing strategies and build partnerships with content creators relevant to Canadian audiences.
Team Leadership and Collaboration
- Lead and inspire a team of brand marketers, fostering a culture of innovation, collaboration, and accountability.
- Partner with performance marketing, customer experience, and product teams to align brand initiatives with broader marketing strategies.
- Serve as a key representative of the marketing function within the Canadian leadership team.
Analytics and Optimization
- Use data-driven approaches to measure the impact of brand investments towards commercial targets.
- Track, optimise and regularly report on performance of brand campaigns, providing insights and recommendations for senior leadership and stakeholders.
- Track brand KPIs, such as brand awareness, customer sentiment, and campaign ROI, leveraging tools like Google Analytics.
- Partner with CRM team to optimization strategies and automation of customer journeys.
Regulatory and Responsible Gaming Compliance
- Ensure all marketing activities adhere to Canadian iGaming regulations, including provincial requirements.
- Promote responsible gaming through thoughtful and compliant messaging across all brand communications.
Qualifications
Qualifications:
- 8+ years of experience in brand marketing, with at least 3-5 years in a brand marketing leadership role.
- Significant brand strategy experience, including proven experience transforming a brand to capture significant growth
- Proven track record of managing successful campaigns in the iGaming, sports, entertainment, or technology sectors is ideal.
- Experience in the iGaming space is preferred
- Strong understanding of Canadian marketing trends, consumer behaviours, and the competitive landscape.
- Experience working with sponsorships, partnerships, and multi-channel campaigns tailored to local markets.
Technical Skills
- Proficiency in analytics tools (e.g., Google Analytics) and marketing platforms.
- Familiarity with CRM tools and data-driven marketing strategies.
- Strong knowledge of iGaming platforms, trends, and advertising standards in Canada is ideal.
Leadership Skills
- Exceptional leadership and team management capabilities, with experience mentoring and developing high-performing marketing teams.
- Strong stakeholder management skills, with the ability to influence and present to senior leadership.
Competencies and Attributes
- Strategic thinker with a customer-first mindset.
- Creative and innovative approach to brand storytelling.
- Data-driven decision-maker with a focus on measurable outcomes.
- Collaborative leader capable of inspiring cross-functional team
Education
- Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA is a strong asset.
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.
Depending on your role and location, you can expect to receive benefits like
- A regular bonus
- Healthcare support
- A stake in our success through our ShareSave scheme
- Great development opportunities
- Wellbeing support, and so much more.
And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.
At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.
We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.
