Manage onboard marketing execution and guest communications across signage, onboard TV, print materials, the Navigator app, and push notifications. Ensure brand consistency, content accuracy, regulatory compliance, and timely voyage-related updates. Oversee print shop operations, budgeting, inventory, reporting, and team training. Coordinate marketing, PR, partnership initiatives, and content capture while collaborating with shoreside teams and representing the brand at guest events.
Holland America Line, a premium cruise brand known for its timeless elegance and exceptional guest experiences, is seeking a Manager, Onboard Marketing to join our shipboard team. In this role, you will be responsible for executing onboard marketing and communication strategies that enhance the guest journey and uphold our brand standards. You will ensure consistency across all guest-facing channels—including signage, onboard TV content, printed materials, and the Navigator app—while collaborating with shoreside teams to implement marketing initiatives, manage real-time communications, and optimize performance. This role also oversees reporting on marketing effectiveness and manages print shop cost centers to support operational efficiency and brand excellence.
Key Responsibilities
As the Manager, Onboard Marketing, you will be a key contributor to delivering a seamless and engaging guest experience across our fleet. In this dynamic shipboard role, you will:
- Lead Onboard Marketing Execution: Drive the implementation of marketing and communication strategies that elevate the guest experience and ensure brand consistency across all touchpoints.
- Oversee Guest Communications: Manage all guest-facing messaging, ensuring alignment with brand standards and regulatory requirements. Partner with shoreside teams to develop and approve timely, relevant content.
- Manage Digital & Print Channels: Oversee content across digital platforms—including onboard TV, signage, the Navigator app, and push notifications—as well as printed materials. Lead print shop operations, including team management, budgeting, and inventory control.
- Ensure Signage & Collateral Accuracy: Maintain the quality and brand compliance of all onboard signage and printed collateral, coordinating updates and replacements as needed.
- Support Voyage Planning: Input and validate voyage schedules and onboard events to ensure timely and accurate guest communications.
- Train and Guide Teams: Provide training on marketing tools and ensure compliance with communication standards, including credit card program guidelines.
- Execute Strategic Initiatives: Serve as the onboard lead for marketing, public relations, and partnership initiatives—managing asset delivery, messaging rollout, and team coordination.
- Capture and Curate Content: Coordinate content capture for marketing and PR use, ensuring quality and legal compliance.
- Engage with Guests: Represent the brand at select guest events and receptions as part of the hotel officer team.
Skills, Knowledge & Expertise
Qualifications & Experience
We’re looking for a motivated marketing professional who thrives in a dynamic, guest-focused environment. The ideal candidate will bring a blend of creativity, operational know-how, and attention to detail to help deliver a consistent and engaging onboard experience.
Education & Experience
- Bachelor’s degree in Marketing or a related field – A strong foundation in marketing principles is essential for developing and executing effective onboard strategies and managing guest communications.
- 2+ years of experience in marketing, business management, or sales – This experience supports your ability to oversee print shop operations, manage cost centers, and ensure efficient resource use.
Knowledge, Skills & Abilities
- Proficiency in Microsoft Office (PowerPoint, Word, Excel) and publishing tools such as Publisher or InDesign – These tools are key for producing daily programs, revenue inserts, and other printed materials using approved templates.
- Excellent written and verbal communication skills – You’ll be responsible for reviewing and approving all guest-facing communications, ensuring they reflect our brand voice and meet quality standards.
- Strong attention to detail and accuracy – Critical for maintaining the integrity of all communication materials and ensuring signage is up-to-date and compliant.
Physical and Travel Requirements
Physical Demands
While this role is primarily sedentary and involves extended periods of desk-based work, it is essential to maintain a level of physical fitness appropriate for a shipboard environment. Candidates must be able to:
- Bend, climb, and perform repetitive motions
- Lift heavy items on a recurring basis
- Work varied shifts, averaging up to 12 hours per day, every day while on board
These requirements are in place to ensure the safety and well-being of both our team members and guests.
Travel Requirements
This is a shipboard position. Candidates must be willing and able to travel by air to and from their assigned vessels as scheduled.
About
Consisting of Holland America Line and Seabourn, our fleets span the globe. We set the bar with 150 years of proud tradition at Holland America Line and delivering the finest ultra-luxury experience at Seabourn.
Similar Jobs
Healthtech • Information Technology • Security • Software • Cybersecurity
Own the strategy, roadmap, and delivery of shared IAM cloud services across product lines. Define platform vision, requirements, adoption plans, and success metrics while partnering with Engineering, Security, Privacy, DevOps, Customer Success, and product teams. Drive interoperability through OIDC, SAML, SCIM, and APIs; improve reliability, security, adoption, and customer outcomes. Communicate priorities and tradeoffs to executives and stakeholders, and guide product-management practices for shared platform services.
Top Skills:
Ai-Assisted WorkflowsAPIsBiometric Identity VerificationCloud ComputingDevOpsDirectory SynchronizationFacial AuthenticationFederationIdentity And Access Management (Iam)MfaObservabilityOidcPasswordless AuthenticationSaaSSAMLScimSdksSlosTenant Isolation
Blockchain • Fintech • Mobile • Payments • Software • Financial Services
Build and optimize data models, pipelines, monitoring, lineage, and data quality systems supporting Block’s product data foundation. Own critical data engineering solutions across their full lifecycle, ensure pipeline reliability through on-call support, and translate business and product needs into automated data solutions. Develop AI-assisted workflows and agents for data quality, issue resolution, and operational efficiency while partnering with engineering, product, data science, and machine learning teams.
Top Skills:
AirflowDatabricksDbtGitOmniPrefectPythonSnowflakeSQLTerraform
Artificial Intelligence • Enterprise Web • Software • Design • Generative AI
Own the full sales cycle for complex SaaS deals with 300–2,500-employee companies, focusing on $50k–$75k+ ACV opportunities. Build outbound pipeline, conduct consultative discovery, navigate multi-stakeholder buying groups, negotiate contracts, and close business. Partner with SDRs, Solutions Engineers, Customer Success, Marketing, Product, Design, Education, and Engineering to deliver value-based sales motions and improve corporate segment best practices. Travel up to 25% for onboarding, events, and offsites.
Top Skills:
AINo-Code Web DevelopmentSaaSWeb DesignWebflow
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
