SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.
What we’re looking for
SurveyMonkey is seeking a highly motivated Growth Marketing Specialist - Paid Search to join our team and support our efforts to fuel bookings for our Surveys Self-Serve business and Pipeline for our Sales-Assisted business. Reporting to the Growth Marketing Manager - Paid Search, this role is integral to growing the business through the development, implementation, and optimizations across Google Ads and Microsoft Ads. We are looking for a curious individual with a strong sense of ownership, is highly growth-oriented, has the analytical ability to effectively measure and manage paid search campaigns, and will relentlessly seek to test, improve, and optimize the programs. The ideal candidate has previous SaaS experience, with a customer acquisition and lead generation model, strong communication skills and the capability to effectively report on strategy, tactics, and performance.
What you’ll be working on
- Manage the day-to-day execution and optimization of paid search campaigns across Google Ads and Microsoft Ads to grow our global business; driving new business accounts, leads, pipeline and revenue.
- Use data-driven decision-making to interpret data, extract valuable insights and recommend actionable improvements to boost campaign effectiveness.
- Update ongoing reporting and deliver weekly, monthly and quarterly performance updates and insights.
- Collaborate with cross-functional teams, including Brand, PMM, Web, SEO, Growth and Analytics teams to share learnings, test new hypotheses and help support the overall strategy and business objectives.
- Assist in the planning and implementation of A/B testing to effectively engage and convert target personas.
We’d love to hear from people with
- Minimum of 2+ years of in-platform paid search experience for a SaaS company in-house or agency experience.
- Expert with tools like Google Ads, Microsoft Ads, Search Ads 360, Google Analytics, Looker, and Excel/Google Sheets.
- Strong understanding of advanced bid strategies and optimizing towards performance metrics such as ROAS, LTV, CAC, etc.
- Strategic and innovative, with excellent analytical abilities and proven success in executing data-driven paid search programs.
- A team player and self-starter that is comfortable working in a fast-paced environment, taking initiative with limited resources and a passion for experimentation.
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Why SurveyMonkey? We’re glad you asked
SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service, learning and development opportunities like Curiosity Week, and our C.H.O.I.C.E Fund.
Our commitment to an inclusive workplace
SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
Top Skills
What We Do
We deliver intuitive, people-centric solutions that help industry leaders quickly and confidently make important decisions, take action, and achieve tangible results. Our AI-powered platform is built with a purposeful balance of humanity and technology, weaving together over 20 years of experience with data derived from billions of real questions and responses. Today, we offer enterprise solutions for agile experience management and insights by our three product brands: Momentive, GetFeedback, and SurveyMonkey.
