A Note from our President
“Ten years ago, we built PheedLoop because event professionals deserved better tools; a software that could actually keep up with the complexity of running a trade show, an association conference, or a large-scale corporate event. A decade later, that vision is still driving us. We've grown steadily, built a product our customers genuinely love, and established ourselves as a trusted name in an industry that doesn't hand out trust easily.
But here's what I know: we haven't told our story loudly enough. The people who need PheedLoop most often find us too late or not at all. Organic search is one of the clearest paths to changing that, and it's one we've barely touched. That's not a failure; it's an opportunity. A real one.
This role exists because we're ready to invest in it properly. We're not looking for someone to manage a vendor or report on rankings. We want a builder, someone who sees a content engine as a strategic asset and knows how to create one from the ground up.
If you've spent the last few years proving that organic search can drive a real pipeline, and you want to do that inside a company with a strong product and a clear niche, we'd love to talk.”
— George Wong, President, PheedLoop
Why This Role Is Worth Your Time
The events and association space has a rich, underexplored keyword landscape conference planning, membership management, hybrid event software, trade show tech with real commercial intent and low competition compared to generic SaaS verticals. Whoever builds this content engine owns a durable, compounding asset.
You'll join a company that's growing, has a strong product, and has existing customers who love us. Our domain authority, existing content, and technical foundation give you a real starting point not a blank page. And because we're a focused team, your wins will be visible immediately.
What you're walking into:
- An established product with genuine market traction
- A content foundation to build from, not start from scratch
- Budget for tools, content resources, and link-building
- Direct access to customers, subject matter experts, and product
What You'll Own
- SEO strategy and execution, end-to-end: keyword research, technical SEO, on-page optimization, content briefs, link building, and monthly reporting
- Organic pipeline, not just organic traffic; your success metric is revenue influence, not rankings
- Content program: working with internal writers and external contributors to ship SEO-driven content on a consistent cadence
- Technical health: site architecture, schema markup, Core Web Vitals, crawlability, and indexing; you keep the foundation strong
- AEO and emerging surfaces: LLM citation optimization, AI Overviews, and wherever organic discovery is heading next
- Cross-channel flex: as quarterly priorities shift, you'll contribute to paid search, lifecycle, and CRO initiatives
What We're Looking For
Must-have:
- 3 to 6 years in growth or SEO roles, ideally B2B SaaS, with at least 2 years where SEO was your primary focus
- Demonstrated ownership of an SEO program with measurable pipeline impact; not just traffic growth
- Strong technical SEO foundations: you can read a crawl report, diagnose indexing and canonicalization issues, and communicate clearly with engineers
- Fluency with the core SEO stack: Google Search Console, GA4, Ahrefs or Semrush, Screaming Frog (or equivalents)
- Ability to write or edit content briefs and hold external writers to a high standard; you know what good looks like
- A bias toward measurement: you naturally trace activity back to revenue, not vanity metrics
- Comfortable being the most senior SEO voice in the room and working independently without a large team around you
Nice to have:
- Experience in events, associations, or membership-driven businesses; you'll hit the ground running on our keyword landscape
- Paid search experience, particularly Google Ads
- HubSpot or similar CRM experience for attribution modelling
- Familiarity with GEO (Generative Engine Optimization) as AI search continues to evolve
What Working at PheedLoop Looks Like
Compensation & Benefits:
- $75,000 – $90,000 CAD base salary, based on experience
- Health, dental, and vision benefits
- Paid vacation
- Budget for tools, courses, and conferences relevant to your craft
How we work:
🚇 Office connected directly to TTC- no commute headaches
🍜 Regular team lunches and learning sessions- we invest in the people, not just the work
🚀 Be part of an ambitious, high-performance culture surrounded by people who love building big things.
👥 In-person in Toronto- this is a full-time, in-office role. We believe great work happens when the team is together, and we hire people who feel the same way
💪Small, high-ownership teams- you'll have real responsibility from day one, not a six-month ramp to doing meaningful work
🪜 Direct access to leadership- decisions move fast here
Who Thrives Here
You're a builder. You like owning things. You're the kind of person who looks at a traffic dashboard and immediately starts asking what it means for pipeline, not impressions. You care about craft writing a tighter brief, diagnosing a crawl issue, finding the keyword cluster that a competitor missed. You don't need a team of five to do great work. But you do want the support, budget, and access to actually make things happen.
If that sounds like you, we'd love to hear from you.
Learn more about life at PheedLoop on our Careers Page.
Please note: We don't use AI or automated tools to screen applications. Every application is read by a real person on our team.
