ROLE: GROUP CREATIVE DIRECTOR
TEAM: CREATIVE, SALT XC
LOCATION: TORONTO (HYBRID)
COMPANY OVERVIEW
Salt XC is a full-service agency with an ambition to earn the world’s attention. Our core philosophy of Connected Creativity™ grounds us in a cross-disciplinary collaborative approach to ideation and planning that helps unlock the power of different perspectives, delivering new and effective solutions. The best results start with different ideas.
ROLE OVERVIEW
We’re looking for a Group Creative Director to lead creative excellence for a tier-1 North American client. This is a unique opportunity to shape the work, the team, and the client relationship while combining leadership with hands-on creativity. You’ll be instrumental in answering briefs, elevating ideas from good to great, developing client relationships, and evaluating project prioritization for maximum impact. If you thrive on delivering strategic creative ideas and inspiring team development, this is the role for you.
This role requires a leader who is confident delivering 360-degree marketing approaches and big, media-neutral ideas that live seamlessly across digital, social, traditional, and experiential platforms. A strong foundation in (and passion for) experiential marketing is essential, ensuring the work consistently connects with audiences in meaningful and innovative ways.
CORE RESPONSIBILITIES
Creative Leadership & Execution
- Oversee the creative vision, ensuring all work is aligned with client goals and brand strategy.
- Develop your own creative work as a hands-on contributor, setting a high standard for the team.
- Push team ideas beyond expectations to deliver innovative and impactful campaigns.
- Bring proactive thinking to brands when culturally relevant opportunities arise.
Team Management
- Lead and inspire a multidisciplinary creative team, fostering an environment of collaboration and growth.
- Provide constructive feedback to guide team members (CD, ACD, Jr Creative, Designers) in refining their ideas and skills.
- Partner with strategy, production, and account teams to ensure seamless project execution.
Client Engagement
- Act as the primary creative point of contact for the client, building trust and maintaining a strong partnership.
- Present concepts and campaigns with clarity, confidence, and strategic rationale.
- Translate client briefs and feedback into actionable direction while defending great creative work when needed.
Strategic Oversight
- Prioritize programs, projects, and resources to maximize team efficiency and impact.
- Stay ahead of industry trends and innovations to keep the work fresh and relevant.
- Leverage a deep understanding of experiential marketing to ensure work is feasible within brief parameters and resonates in real-world applications.
- Help the agency develop a strong and positive relationship with the advertising community to help recruit top talent.
QUALIFICATIONS
- 12+ years of creative experience, with 3+ years in a leadership role (Group Creative Director, Creative Director, or similar).
- Proven ability to balance management and execution, excelling in both areas.
- Strong portfolio showcasing a variety of standout campaigns, with a focus on experiential and integrated marketing.
- Exceptional storytelling, presentation, and leadership skills.
- Experience managing tier-1 clients and large-scale campaigns.
- Production proficiency across experiential, digital, social, and traditional platforms.
- Live Salt’s values.
SALT’S VALUES
- Salt of the Earth: We aspire to be good people. People who are humble, hardworking, honest, and kind to one another. People who are fun to work with, who trust and are respectful of each other.
- Do What's Right: We don’t believe in taking shortcuts. We believe in doing what is right, not what is easy or expected.
- Earn It: We believe in rolling up our sleeves and not being afraid of hard work. We want to earn the respect of others, the results we deliver and the praise we receive.
- Make things Better: We aspire to leave things better than we found them and are always looking for a better way. Great ideas come from anywhere, they come from being curious, passionate, solutions-oriented people who care deeply about what we do
- Seek Different Perspectives: We believe in embracing difference; the perspective it brings, how it challenges us, how it spurs creativity, and its ability to make us better.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.
