Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
Opportunity
Okta is seeking an ambitious and impact-driven Partner Marketing Manager to lead marketing strategy and execution with our primary cloud service provider, AWS. In this pivotal role, you will design and implement programs to market with, to, and through AWS, driving awareness, joint demand, and partner-influenced pipeline and ACV growth.
The ideal candidate is a strategic marketer with deep experience in cloud partnerships, partner marketing frameworks, and joint go-to-market strategies. This role will act as the global orchestrator for cloud partner marketing, building integrated programs with our most strategic ISVs and GSIs while ensuring alignment between global and regional programs and initiatives to deliver measurable business impact. A strong understanding of cloud technologies, security stacks, and the identity landscape is highly valued.
Key Responsibilities
- Cloud Partner Marketing Strategy: Develop and execute marketing strategies that align AWS engagement with Okta’s business objectives and revenue goals.
- Account-Based Marketing (ABM): Create bespoke ABM plans for top AWS accounts, targeting strategic G2K customers to drive awareness, pipeline, and partner-influenced ACV.
- Joint Demand Generation: Partner with regional marketing and field teams to design and execute demand generation campaigns with AWS, creating leads and accelerating pipeline.
- Thought Leadership & Content: Collaborate with product marketing, AWS, ISVs, GSIs and external agencies to develop co-branded content, case studies, webinars, and event speaking engagements that showcase joint successes.
- Stakeholder Alignment: Build strong relationships across Okta, AWS, and ecosystem stakeholders to ensure seamless execution of global and regional partner campaigns.
- MDF Management: Manage marketing development funds (MDF) with AWS, ensuring proper allocation, tracking, and ROI reporting for joint initiatives.
- Multi-Partner Integration: Team with GSI and ISV partner marketing leaders to integrate strategies and deliver joint programs across multiple partners.
- Performance Analysis: Track, analyze, and report on key metrics to optimize marketing investments and measure partner-influenced pipeline and ACV growth.
- Event Leadership: Collaborate with the events team to drive AWS sponsorships, partner attendance, and high-value experiences at flagship events, including Oktane, Identity Summits, and SKO.
Qualifications
- 5-10 years of experience in partner marketing within SaaS or cloud ecosystems.
- Deep understanding of cloud service provider partnerships, partner dynamics, and co-marketing best practices.
- Proven success in developing and executing impactful global partner marketing programs that deliver measurable results.
- Ability to collaborate effectively with regional marketing teams to drive consistent execution across geographies.
- Core marketing expertise including demand generation, ABM, and customer journey creation.
- Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations.
- Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
- Willingness to travel up to 30%.
#LI-hybrid
PID: P24014_3290163
Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
What you can look forward to as a Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Developing Talent and Fostering Connection + Community at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Some roles may require travel to one of our office locations for in-person onboarding.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.
If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/.
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Okta Toronto, Ontario, CAN Office
401 Bay St., Toronto, ON, Canada, M5H 2Y4
