General Manager, MoneySense

• Co-design and execute a revenue strategy that supports the magazine's positioning in the Canadian market, ensuring reader segments are balanced with business objectives
• Stay current with industry trends and monitor performance of market competitors, exploring new business opportunities to maximise profitability and market share
• Define and execute a content strategy that establishes our publication as the go-to source for personal finance in Canada.
• Identify emerging trends in digital publishing and personal finance, leveraging them to maintain our competitive edge.
• Collaborate with the CEO, Business Unit Director, Head of Product, etc., and cross-functional teams (marketing, product, design) to align content with broader company objectives.

• Develop and implement a comprehensive content strategy that aligns with organizational goals, ensuring a consistent and compelling narrative across platforms.
• Oversee the creation, curation, and distribution of high-quality, engaging, and accurate content across all platforms.
• Set and uphold editorial standards, ensuring all content adheres to our brand voice, SEO best practices, and legal guidelines.
• Build, manage and mentor a team of writers, editors, freelancers, and contributors, fostering a culture of innovation and excellence.
• Collaborate with the partner relations team to brainstorm and create engaging paid partner content and campaigns.
• Occasionally craft high-quality, data-driven content such as blogs, articles, reports, white papers, and multimedia assets that resonate with our audience.
• Plan, manage, and execute a content calendar to ensure timely and impactful content delivery.

• Develop strategies to expand audience reach, retention, and engagement through innovative content formats and platforms.
• Analyze performance metrics and user feedback to refine the content strategy and meet evolving audience needs.
• Expand the publication’s reach through partnerships, syndication, and collaborations with industry experts and influencers.

• Act as the public face of the publication, representing the brand at industry events, media opportunities, and conferences.
• Cultivate a network of thought leaders, experts, and collaborators to enhance the publication’s authority and visibility.

• 7+ years in editorial leadership roles, ideally within digital publishing or personal finance.
• Proven success in building and scaling content brands, with a focus on audience growth and revenue generation.
• Strong understanding of the Canadian personal finance landscape and digital media trends.
• Experience in real estate-related content or a solid understanding of the real estate market is a significant plus.

• Strategic thinker with a demonstrated ability to drive growth through innovative content strategies.
• Exceptional editorial judgment and a passion for creating high-quality, impactful content.
• Proficient in CMS, analytics tools (e.g., Google Analytics), and project management software.
• Strong leadership and team management skills, with the ability to inspire and develop a high-performing team.
• Data-driven decision-maker, with expertise in analytics tools and SEO best practices.

• Passionate about personal finance and empowering Canadians to make informed financial decisions.
• Highly collaborative, with excellent communication and relationship-building skills.
• Adaptable and forward-thinking, able to thrive in a fast-paced, evolving environment.

CULTURE FIT:

• Members first - we prioritise the interests and needs of our members above all else.We solve member pain points and focus on member satisfaction. We start with members, and end with the P&L.
• Growth mindset  - we set ambitious goals and challenge the status quo. We take responsible risks and are accountable for our actions.
• Better together - we are One team with One common goal. We make our footprint bigger than our foot, leave our egos at the door, support each other to achieve great results as One company. 
• Run after problems - we tackle problems head on and focus on finding solutions. Obstacles are seen as opportunities for growth and innovation. We have the hard conversations and choose the harder right over the easier wrong. And we do it with a smile.
• Measure Learn Iterate Innovate - we focus on getting things done. We measure what matters, iterate, learn, iterate many times in a data-driven way, which is how we will innovate.

JOB PERKS:

• Competitive salary: We know it’s expensive to live/work in Canada
• Remote-first organization: we love opportunities to get together as a team, but for the most part we offer our employees the flexibility to work anywhere in Canada
• Flexible hours: Enjoy a couple more hours of sleep in the morning, if you want
• Benefits: Health is wealth! A benefits package with no employee contribution required
• Perks: RRSP matching program, individual training allowance, fun team socials (remote AND in-person) and more!