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About Willful
Willful is Canada’s leading online estate planning platform. We make it easy for Canadians to create a legal will and power of attorney documents in under 20 minutes. Our mission is to help people prepare for and protect the future.
About This Project
We’re looking for a freelance UX copywriter to help us improve the clarity, brevity, and effectiveness of the copy in our web application.
Your task: audit our in-app flows and propose ways to make the experience more conversion-friendly with fewer words, more clarity, and stronger calls to action.
This is a contract-based, freelance opportunity with flexible hours and async collaboration.
What We're Looking For
- You’ve done UX copy or content design in a B2C product before
- You know how to write for clarity and conversion
- You can spot when too many words are getting in the way of a decision
- You’re confident making copy decisions that impact business outcomes
- Bonus: you’ve worked on fintech, legal, or other high-trust experiences
Willful Toronto, Ontario, CAN Office
200 Wellington Street W. Suite 900, Toronto, Ontario, Canada, M5V 3C7
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
