Freelance Senior Copywriter, Future Opportunity

Posted 16 Days Ago
Be an Early Applicant
Toronto, ON
3-5 Years Experience
AdTech • Marketing Tech
The Role
Seasoned storyteller and Freelance Senior Copywriter collaborating with creatives and strategists to bring a digital voice to life. Experienced in site copy, banner ads, digital activations, interactive scripts, and online marketing. Leading concept development, partnering with design teams, and ensuring consistent copy tone and style. Demonstrating high-quality approaches and maintaining copywriting standards.
Summary Generated by Built In

Please note, you are not applying to an active job opening. We are always striving to build our network of talent and our needs are constantly changing. You will be added to our network of talent, and we will share relevant opportunities with you as they arise.


As a Freelance Senior Copywriter, you are a seasoned storyteller who loves to collaborate with creatives and strategists to bring a digital voice to life. Grasping communication challenges and devising imaginative solutions that are both brilliant and on-brand is what you do. You’re also know the ins and outs of site copy, banner ads, digital activations, interactive scripts, and other online marketing.

To demonstrate high-quality, insightful approaches with outstanding results, you pull from a wide variety of experiences on past projects. Copy is your comfort-zone, but you’ve got a well-rounded knowledge of the broader industry—social media, usability, online marketing, and traditional advertising. 

You will:

  • Lead concept development.
  • Partner with designers, art directors, and creative directors to bring concepts to life.
  • Work closely with art directors and designers to ensure copy tone and style are consistent with visual tone and style.
  • Participate in strategic brainstorming, campaign development, creative brief development, and creative execution.
  • Work on multiple projects simultaneously.
  • Interact with project teams to understand business objectives and audience demographics.
  • Translate creative direction and copy points from creative briefs into engaging and effective copy concepts.
  • Maintain high standards of copywriting and exercise quality control.

You have:

  • 3-5+ years’ experience as a copywriter in an agency environment—including experience with interactive media and direct marketing.
  • Exceptional writing skills, including the ability to write in a range of voices and styles for varied projects with diverse audiences.
  • Proven aptitude for quick, creative thinking with acute attention to detail within demanding deadlines.
  • A keen enthusiasm for and demonstrable understanding of Web trends and technologies.
  • A strong understanding of marketing (especially direct marketing) and advertising principles.
  • Experience with brainstorming, campaign development, creative brief development, and creative execution.
  • The ability to work on multiple projects simultaneously and effectively juggle diverse writing demand.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

The Company
Chicago, IL
989 Employees
On-site Workplace
Year Founded: 1996

What We Do

Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.

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