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Freelance Paid Social Specialist

Reposted 16 Days Ago
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In-Office or Remote
Hiring Remotely in Toronto, ON, CAN
Senior level
In-Office or Remote
Hiring Remotely in Toronto, ON, CAN
Senior level
Advise and occasionally manage Meta (Instagram/Facebook) paid social campaigns for a creator brand and film studio. Shape Reels-focused strategy, recommend targeting, budgets, and creative, launch campaigns for films/trailers, and report on audience growth and engagement with optimization recommendations.
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We are seeking a Freelance Paid Social Specialist to advise on and occasionally manage paid ads. The focus is growing audiences among Persian-Americans and U.S. film/cinephile communities.

This is a part-time freelance opportunity ideal for someone with experience with Instagram Reels, creator brands, audience building, and entertainment marketing.

Responsibilities
  • Shape the paid Meta (Instagram/Facebook) strategy for an established creator brand and a growing film studio.
  • Advise on targeting, budgets, and creative with a focus on Reels and short-form video.
  • Occasionally launch and manage campaigns promoting films, trailers, and releases.
  • Report on audience growth and engagement and recommend optimizations.

Requirements
  • Senior experience running paid Instagram / Meta campaigns for creators or entertainment brands.
  • Track record growing engaged creator accounts.
  • Strong knowledge of the U.S. film industry.
  • Hands-on with Instagram Reels and audience building (lookalikes, retargeting).
  • Experience marketing to Persian-American or U.S. film/cinephile communities is a plus.

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