Freelance Marketing Specialist

Company Description

At Milestone One, our mission is to make life-changing medical research accessible to a wider range of people around the world. For too long, new treatments and therapies have only been available to a small group of patients at a select number of hospitals. Imagine if every patient, no matter their location or background, had the opportunity to access groundbreaking medical research, supported by their healthcare providers.

Founded by a team of professionals with over 30 years of global experience, Milestone One brings together passionate and dedicated individuals who work together to make a meaningful difference in people's lives. We partner with medical centers to simplify the complexities of providing cutting-edge healthcare solutions. From providing necessary equipment to offering patient support, we offer comprehensive services tailored to each facility’s needs, allowing them to focus on what truly matters – improving patient outcomes and delivering innovative healthcare solutions.

At Milestone One, quality is our top priority. We hire only the best professionals – experienced, motivated, and eager to grow. We believe in building not only skilled specialists but also reliable, supportive team members. We care about both our clients and our team, fostering an environment where everyone can thrive and contribute to positive change in healthcare.

Job Description

Remote or hybrid in Warsaw.

Job Overview:

We are seeking a dynamic and experienced Freelance Marketing Specialist to help elevate our brand’s presence, engage our target audience, and drive growth. The ideal candidate will have a proven track record in digital marketing, content creation, and strategic planning across multiple platforms. As a freelance marketing specialist, you will be responsible for executing various marketing campaigns, preparing promotional materials, crafting website content, managing internal and external communications, and analyzing performance data. You will also collaborate with internal teams to ensure business goals are achieved.

Key Responsibilities:

1. Marketing Strategy Development:

   • Design and implement tailored marketing strategies that align with the business goals.
   • Identify and target key customer segments, craft campaigns to increase brand visibility, engagement, and conversions.

2. Digital Marketing Campaigns:

   • Develop and execute campaigns across various digital platforms, including social media

3. Content Creation & Management:

   • Develop creative content such as social media posts and website copy.

   • Ensure consistency in messaging across all marketing channels.

4. Promotional Materials Creation:

   • Design and produce promotional materials such as brochures, flyers, advertisements, and banners to support marketing campaigns.
   • Ensure that all materials reflect the brand’s visual identity and messaging effectively.

5. Website Content Development:

   • Create and optimize engaging website content, including landing pages, product descriptions, blog posts, and calls-to-action (CTAs).
   • Work with web developers to ensure content is SEO-friendly and aligns with overall marketing objectives.

6. Internal & External Communication Templates:

   • Develop internal communication templates for team announcements and project updates.

   • Create external communication templates for emails, newsletters, press releases, and client outreach.
   • Ensure all communication is clear, concise, and aligned with the brand voice.

7. Analytics & Reporting:

   • Monitor, analyze, and report on the performance of marketing campaigns (KPIs such as ROI, CTR, conversion rates).
   • Use data insights to optimize campaigns and improve overall marketing strategies.

Qualifications

Required Skills & Qualifications:

• Proven experience (3+ years) as a marketing specialist or digital marketer with a strong portfolio of successful campaigns.
• Expertise in SEO, SEM, Google Analytics, and social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Strong knowledge of content marketing, email marketing, and paid advertising (Google Ads, Facebook Ads, etc.).

• Proficiency in marketing tools such as Canva, and others.

• Experience designing and creating promotional materials, website copy, and communication templates.
• Analytical mindset with the ability to interpret data and adjust strategies.
• Exceptional communication, writing, and editing skills.
• Ability to work independently and manage time efficiently in a remote environment.
• Strong attention to detail and creative problem-solving skills.

Additional Information

If you feel it is time to make your skills and knowledge visible within a developing company with true focus on its people, then Milestone One is the right choice for you.