Freelance Market Researcher and Interviewer, Morocco

This position is for self-employed contract work only. All work is coordinated remotely from anywhere in Morocco. Experience in market research, data estimates / manipulation, and in-depth interviews are key.

Euromonitor International seeks a self-employed researcher to interview, analyse and report on multipleindustries in Morocco. This role will suit a self-starting individual, who is looking for the flexibility of working from home. You will enjoy the challenge of reporting on consumer markets for a leading player in strategy research, globally. Industry researchers are employed on an annual contract basis and work with commissioners based in our London office.

Our research addresses the following type of questions to deliver insightful business intelligence:

• How much chocolate was sold in the Morocco in 2018? Why did sales increase/decline over the previous year?
• What companies are the leading players in the pet care market? What share of sales is held by the leading brands?
• Why is company X doing better than company Y? What strategy is being employed and how is this supported operationally?

70% of your time will be dedicated to conducting secondary research and updating the database for several industries including packaged foods and pet foods. The remaining will focus on primary research (interviews with industry opinion leaders). You will be working with very granular databases and while advanced data skills are not required, you must enjoy estimating data from quantitative and qualitative insights.

On primary research, success relies on researchers’ proactivity to recruit and secure interviews with the right contacts, and their ability to uncover key data and insights via open discussions. Researchers are also responsible for building and maintaining a digital library of secondary research by accessing and analysing local/professional trade press, company annual reports, national statistics, broker reports, etc.

KEY RESPONSIBILITIES

• Creating and analyzing large volumes of market data (MS-Excel) and qualitative information.
• Reviewing and collecting information from secondary sources
• Availability to work throughout the year based on project requirements - likely to require 35 hr per week depending on team needs
• Conducting interviews with key players along the value chain: manufacturers, suppliers, distributors, associations, government, etc.
• Perform retail audits of major retailers and stores around Morocco.
• Researching and recruiting contacts for interviews. Networking to create long-term links with the industry is key.
• Generating MS-Word and PowerPoint reports in English.

• High level of numeracy. Ability to work with, analyse, and interpret data.
• Strong interest in market research and tenacity in the pursuit of information
• An innate curiosity to stay up to date with the evolution of the food and nutrition industry, more specifically on packaged and fresh food retail sales, food packaging and pet food. Food and nutrition experience is an advantage.
• Familiar with consumer trends in Morocco. Local direct knowledge is key.
• Strong communication skills and a willingness to find strong industry contacts.
• Fluency in English (reporting) and the local language (research).
• Previous experience working on a short-term contract basis or in a freelance capacity.
• Excellent time-management, organization and self-motivation skills.
• Proven proficiency with Microsoft Office (Word, PowerPoint, Excel)
• Flexibility to adapt to unexpected changes in project scope, starting dates, etc.
• Disposition to visit local stores to capture relevant product information and to discuss the industry with key staff.

• Continuous training in our market research methodologies via online courses and selected live training sessions.

• Collaboration with an international team across EMEA and beyond.
• The ability to contribute to research projects for top multinationals.
• The opportunity to develop and position yourself as a local market research expert.
• Flexible hours from the comfort of your home

Please attach a copy of your current CV and a covering letter outlining your interest in the role and why you feel you are suited to the position. Please give an indication of your salary expectations.

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