Manage and optimize B2B paid social, display, ABM, and emerging advertising campaigns across LinkedIn, Meta, Reddit, 6sense, and StackAdapt. Monitor budgets, pacing, bids, performance, tracking, and reporting; identify testing opportunities; build campaigns from supplied creative and copy; and provide strategic recommendations aligned with demand generation and pipeline goals.
We’re looking for an experienced Senior B2B Paid Media Specialist to support the paid social and display strategy and execution for an established B2B technology company. This is a hands-on role for someone who can work directly within advertising platforms, continuously optimise campaign performance, and bring strategic recommendations to the wider Demand Generation team.
Engagement Details
- Freelance / contract
- 10–20 hours per week
- Potential 12-month engagement
Requirements
Responsibilities
- Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit.
- Manage paid display and ABM activity across platforms such as 6sense and StackAdapt.
- Monitor budgets, pacing, bids and campaign performance.
- Build campaigns using creative and copy supplied by internal teams.
- Identify testing and optimisation opportunities to improve performance.
- Support conversion tracking, measurement and reporting.
- Provide strategic recommendations while remaining actively hands-on in campaign execution.
- Explore opportunities across programmatic display, CTV and podcast advertising.
- Partner with the Demand Generation team to align paid media with pipeline objectives.
Requirements
- Strong B2B SaaS or B2B technology paid media experience.
- Hands-on expertise with LinkedIn Ads and Meta Ads.
- Strong understanding of B2B demand generation and full-funnel marketing.
- Experience managing and optimising meaningful paid media budgets.
- Strong analytical, optimisation, and communication skills.
- Experience with Reddit, 6sense, StackAdapt, programmatic, CTV or podcast advertising is highly desirable.
Similar Jobs
Artificial Intelligence • Cloud • Payments • Software • Business Intelligence • Generative AI • Automation
Support Salesforce administration, configuration, automation, data quality, security, user permissions, and ticket triage. Translate business requirements into scalable solutions, maintain documentation, monitor platform processes, and collaborate with senior team members. The role also involves building and monitoring internal process automations using Claude.
Top Skills:
ClaudeFlow BuilderSales CloudSalesforceSalesforce FlowService Cloud
Artificial Intelligence • Consumer Web • Digital Media • Information Technology • Social Impact • Software
Lead a small, hands-on engineering team responsible for analytics infrastructure and member growth. Own technical strategy for ClickHouse-powered analytics, data visualizations, and LLM-enabled data experiences, while guiding onboarding and activation roadmaps. Write and review code, design experiments, partner with product and design, make architectural decisions, and hire, mentor, and develop engineers. The role requires strong web application experience, product judgment, communication skills, and expertise across Ruby on Rails, databases, ReactJS, and TypeScript.
Top Skills:
A/B TestingClickhouseLlmsMySQLPostgresReactRuby On RailsStripeTypescript
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Serve as the senior technical authority for security engineering in Canada's regulated environment. Engineer and operate security controls across on-premises, cloud, and isolated infrastructure; build automation and infrastructure-as-code; support identity, vulnerability, logging, and cloud security tooling; drive remediation against CIS and NIST baselines; and produce operational and executive security posture reporting.
Top Skills:
AclsAnsibleApparmorAuditdAWSAzureBeyondtrustCi/CdCisContainersCribl StreamCspmCvssCyberarkDnsDspmEpssFirewallsForgerockGCPGitGlidescriptItilItsmJavaScriptKspmLdapLinuxLoad BalancersNistNtpPingfederatePkiProxiesPuppetPythonSailpoint IiqSelinuxServicenowShellSplunkStigTenable IoTenable ScTerraformWiz
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
