Company Description
The Field Marketing Specialist (FMS) is responsible for aiding in the planning and execution of Red Bull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand, reporting into the Field Marketing Manager (FMM). Major responsibilities will include directly managing a group of Student Marketeers (SMs) in product sampling and seeding on campus, and across key occasions in order to grow the user base and drive trial. In addition to SM management, the FMS will support & execute of owned (Red Bull titled/branded) events and supported events, while fostering new and existing partnerships that resonate with a local consumer. The FMS will also support the Event Vehicle program within the region, alongside the FMM. Overall, the FMS will drive awareness and consumption of Red Bull, and deliver an outstanding Red Bull experience to consumers through every event/activation in the field.
Job Description
REGIONAL MANAGEMENT OF CONSUMER COLLECTING PROGRAM
Own recruitment, training and management of a team of university students to make Red Bull an integral and relevant part of a student’s life.
Coach, motivate and mentor Student Marketeers (SMs) to ensure a consistently positive consumer experience, continually reinforce best practices and delivery against the defined strategy.
Together with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) set clear goals that drive trial, engages new & infrequent users and expands the consumer base, all while supporting sales and event initiatives in the region.
Understand the student landscape and build tailored campus plans for each university in line with the national student marketing strategy.
Reach more consumers by increasing physical availability on and off campus, through Image Driving Distribution and collegiate sales initiatives.
Partnership management with key external stakeholders (on & off campus) to drive product and brand awareness.
Manage the day-to-day operations of the SMs ensuring all key performance indicators are met (project/activation targets, can targets, product knowledge) and contributing to greater cut through with students.
MARKETING INNOVATION AND PRIORITIES ACROSS KEY PLAYGROUNDS WITHIN SPORT & CULTURE
Create and deliver a regional marketing plan in line with the national strategy to grow the regional business through local relevance (playgrounds, occasions, opinion leaders). This will include regionals sport & culture marketing, campus reach & distribution, event vehicle calendar, through year sampling across large regional moments and key consumption occasions, as well as third party events/activations.
Have an in-depth understanding of regional sport & culture landscape, trends and opportunities that exist across the region that will lead to business growth – including creating net new ideas that will showcase the brand’s innovative approach and local relevance.
Establish relationships with Opinion Leaders and influencers who are credible scene leaders in aspects of sport & culture across the region.
Manage key external partners and stakeholders, related to playground and campuses of focus within the region, to increase product trial and awareness.
ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE
Expertly manage a group of Student Marketeers to enable excellence in their performance through year.
Work alongside HQ teams in both Marketing and Sales to best leverage regional and national initiatives in the field resulting in positive impression and experience for the consumer.
Develop a strong business plan that pays into the business, developing brand love and reach.
Support all programming across the regional field marketing team, including Consumer Collecting and collegiate marketing initiatives.
Day to day operations and logistics, including regional warehouses, product and inventory management, fleet management.
Effective budget management and forecasting for Consumer Collecting, regional events, activations and travel.
Qualifications
2+ years of event marketing experience.
Proven background in negotiation, partnerships, and budget management.
Excellent understanding of sports and culture landscape within the region, involvement in both with relevant existing network.
Strong written, presentation and verbal skills with an attention to detail.
Strong analytical and strategic skills.
Strong leadership, initiative and communications skills.
Ability to meet strict and demanding deadlines.
Strong prioritization and organization skills, solutions based.
Proficiency in MS Office (Excel, Word, PowerPoint).
Ability to lift 25lbs.
Valid full Driver’s License.
University or college graduate, ideally with a Bachelor’s Degree in Marketing, Events Management.
Additional Information
Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.
