Field Events Marketing Manager

As the Field Events Marketing Manager, you’ll lead the strategy and execution of field events marketing programs across North America. Reporting to the Director of Virtual & Ancillary Events, you’ll be responsible for creating and implementing comprehensive event programs encompassing Dropbox-led regional events, third-party conferences, ancillary activations, and customer-driven experiences that drive awareness, deepen customer engagement, generate demand and accelerate opportunities.

This role requires a strategic mindset to design and execute events that inspire engagement and deliver measurable business impact. It’s ideal for a creative and data-driven marketing professional with expertise in event management, operational rigor, and cross-functional collaboration, who thrives on shaping programs that connect customers and drive growth.

• Develop and execute a comprehensive field event marketing strategy for North America that aligns with company objectives and supports acquisition, expansion, and retention goals across event types: Dropbox-led regional events, third-party, ancillary activations, and customer-focused events.
• Ensure a strong customer-first orientation in event production, highlighting Dropbox’s value and building consistent, meaningful connections with audiences across segments.
• Create and manage an event calendar that strategically positions Dropbox at industry conferences, trade shows, and ancillary activations throughout the year.
• Partner with the Brand & Communications team to ensure event storytelling, creative assets, and experiences reinforce Dropbox’s positioning and messaging across all touch points.
• Drive cross-functional collaboration with Sales, Integrated Marketing, Product Marketing, and Communications to ensure events are cohesive, compelling, and anchored in business objectives.
• Bring operational rigor to planning and execution: managing vendor relationships, venue selection, contract negotiations, budget allocation, and program governance.
• Establish strong interlock with Integrated Marketing to ensure consistency in market positioning, messaging, and execution across all events.
• Design and implement pre-event, onsite, and post-event engagement strategies that maximize attendance, participation, and measurable customer impact.
• Extend event reach through digital, social, and web channels in collaboration with cross-functional partners.
• Track performance against key metrics, report on ROI, and make data-driven recommendations for future improvements.
• Collaborate with creative and content teams to produce high-quality event materials, presentations, and promotional assets that align with Dropbox brand standards.

• 8+ years of B2B marketing experience with a focus on event and field marketing.
• Proven track record of designing, scaling, and executing event marketing programs that drive measurable business impact.
• Strong understanding of B2B lead flow processes and experience working closely with marketing ops, sales ops, and direct sales teams.
• Skilled in managing complex, cross-functional projects and events, with a strong focus on detail, timelines, and flawless execution.
• Hands-on experience with budget management and vendor negotiations, ensuring cost efficiency and operational excellence across events of varying scale.
• Data-driven approach with experience analyzing program performance and providing actionable insights.
• Excellent communication, presentation, and interpersonal skills with the ability to build strong relationships across Brand, Integrated Marketing, and other cross-functional teams.
• Travel approximately up to 30%

• Experience marketing SaaS or productivity solutions, with familiarity in both sales-assisted and product-led growth models.
• Hands-on experience supporting or managing event programs across virtual, hybrid, and in-person formats.
• Comfortable using event management platforms and marketing automation tools to plan, execute, and measure success.