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Sidara

External Communications Specialist

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TYLin is a globally recognized, full-service infrastructure consulting firm committed to providing innovative, cost-effective, constructible designs for the global infrastructure market. With over 3,000 employees throughout the Americas, Asia, and Europe, the firm provides support on projects of varying size and complexity. Together, we enhance conventional designs with smarter, more resilient systems. We provide people with better mobility. We steward precious resources by finding more sustainable solutions.

Job Summary

Are you an exceptional storyteller? As a External Communications Support Specialist, you’ll be a driving force in building and protecting TYLin’s brand and reputation.
From multi-channel campaigns to positioning impactful stories, this role will bring our brand to life and strengthen TYLin’s position in the market. We are looking for a collaborator who thrives in a dynamic B2B environment where our people create compelling stories every day. This position requires a solid understanding of marketing and communications strategies, digital marketing, thought leadership, strategic content, and how to tell a rich brand story.

Responsibilities & Qualifications

What You'll Be Doing:

  • Champion the TYLin brand through engaging storytelling that brings our culture to life and articulates the impact of our work.

  • Craft compelling content, working from ideation to execution, including writing, creating, proofreading, and editing copy for various marketing channels.

  • Assist with optimizing content for SEO and lead generation, utilizing keywords and best practices.

  • Conduct market research and competitor analysis to identify trends, topics, and opportunities for content creation.

  • Collaborate with technical experts, communications team, and other stakeholders to develop original design concepts to inform and engage target audiences.

  • Develop custom illustrations and infographics to convey complex project information or concepts in a visually engaging manner.

  • Create and optimize visuals for websites, social media, and email content, including video, animations, illustrations, and imagery that can be used across different platforms and formats to ensure the brand message reaches and engages the target audience.

  • Design and develop multimedia elements, such as videos and animations to enhance engagement.

What You'll Bring

  • Bachelor’s degree in communications, marketing or journalism.

  • 3+ years of professional experience in a large professional services organization required (A/E/C industry experience is a plus).

  • Strong portfolio demonstrating your innovative work across multiple channels, including long-form and short-form content.

  • Demonstrated ability to develop creative strategies with a customer-centric mind set. Ability to translate brand concepts and visions into actionable initiatives and goals.


 

Additional Information

TYLin offers a comprehensive total rewards package. Our benefits include extensive medical, disability and life insurance coverage, continuing education benefits, paid time off, employee assistance program and a retirement savings plan with company matching contributions.

 

We encourage all candidates to explore our total rewards offering.

 

TYLin is an equal opportunity employer, and we prohibit discrimination and harassment of any type as protected by federal, provincial, state or local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees.  The company and its employees are required to comply with all local health authority, legal or lawful client requirements.

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