Experiential Marketing Manager
About the Role
ConCntric has an outstanding opportunity for an Experiential Marketing Manager to own and elevate our experiential programs—creating standout moments that generate pipeline, deepen customer relationships, and strengthen our brand in the market. This role will lead the strategy and execution for conferences & tradeshows, user group meetups, and customer/prospect experiences, while also supporting internal experiences that reinforce culture and employee engagement.
You’ll be equal parts strategist and doer: managing logistics, budget, vendors, and performance reporting, while partnering closely with Sales and Customer Success to build memorable, high-ROI experiences for target accounts and integrating experiential programs into broader account and revenue strategy
Key Responsibilities
Conferences & Tradeshows (End-to-End Owner)
- Own all conferences and tradeshows from planning through execution
- Manage sponsorship strategy, booth planning, event branding, speaking engagement logistics, and on-site coordination
- Partner with Product and Sales teams to align event messaging, speaking engagement content, demo strategy, and goals
- Coordinate staffing, training, and show plans to ensure strong performance and consistent brand representation
- Support and execute companion event strategy, including venue sourcing, registration efforts, partner coordination, and post-event follow-up
Customer Advisory and User Group Events
- Coordinate speakers, agendas, registration, and follow-up communication.
- Partner with the Product team to design and implement the customer advisory group program.
- Develop in-person or targeted virtual event programming that drives adoption, community, feedback, and customer advocacy, and identify opportunities to elevate customer champions through speaking and content participation with a mix of virtual and in-person activations.
Account-Based Pipeline & Relationship Growth
- Collaborate with Sales and Customer Success to create experiences that advance deals, strengthen retention, and expand accounts
Build and manage event follow-up workflows in coordination with Marketing Ops, BDRs, and account teams
- Develop and pilot user group meetups to drive adoption, community, and feedback from our customers
- Partner with Customer Success to source and support customers for case studies, testimonials, webinars, and speaking engagements tied to event and campaign strategy
- Design and support 1:many, 1:few, and 1:1 experiential strategies aligned to target account segmentation and revenue priorities
Collaborate with the team to boost customer review generation efforts on third-party review platforms (e.g., G2, Capterra)
- Leverage organizational memberships to maximize ROI as a lead generation/nurture channel
ROI Measurement & Reporting
- Manage the experiential marketing budget including forecasting, spend management, and cost optimization
- Get creative to optimize spend and increase ROI for experiential programs
- Define goals and report on results across key metrics (e.g., registrations, attendance, meetings, pipeline influenced, cost per lead, engagement)
Run post-event retros and continuously optimize for efficiency and impact
- Contribute to achievement of overall marketing KPI commitments
Promotional Inventory & Swag Management
- Manage promotional inventory and budget, including sourcing, planning, storage, and distribution
- Ensure all promotional materials align with brand guidelines and are appropriate for audience and event type
- Maintain inventory systems to avoid shortages, waste, and last-minute ordering
Internal Experiences & Culture Programs
- Assist with internal experiences including:
- Annual go-to-market team kickoff offsite
- New hire and employee anniversary experiences
- Partner with leadership to deliver thoughtful, high-quality experiences that build connection and reinforce values
Travel Requirements
- This role requires travel for conferences, tradeshows, customer events, and meetups.
- Expected travel is ~5–10 travel days per month on average.
- June through August are typically lower-travel months, with fewer events and lighter travel requirements.
- Travel cadence may vary based on event schedules and business needs.
Qualifications
- 3–7 years of experience in experiential marketing, event marketing, or field marketing (B2B SaaS preferred)
- Proven experience owning conferences and tradeshow programs end-to-end
- Strong project management skills with a track record of running multiple events simultaneously
- Comfortable partnering closely with Sales and CS to build high-impact experiences
- Experience owning budgets and reporting on results/ROI
- Excellent vendor management, negotiation, and organizational skills
Nice to Have
- Experience launching and managing customer/user group programs
- Familiarity with event and CRM tools (HubSpot, Zoom Webinar, etc.)
- Ability to balance brand-forward creative ideas with operational excellence
- Experience with ABM and executive-level events
What Success Looks Like (KPIs)
- Consistent growth in net-new contacts and qualified leads from events
- Strong engagement and retention impact from user groups and customer programs including increased customer advocacy participation
- Growth in volume and quality of customer reviews on key industry review platforms
- Conferences and tradeshows executed smoothly, on time, and on budget
- Clear ROI reporting tied to pipeline and account progress
- High satisfaction from Sales/CS stakeholders and positive attendee feedback
- Strong internal partnership and contribution to culture and employee experience
Salary Range: $100,000 to $110,000 annually plus potential bonus based on company & personal performance.
The compensation range posted for this position is estimated based on the needs and location of the role. An individual's unique offered compensation may be higher or lower depending on their experience and fit for the role.
Ready to help transform the future of construction while building something remarkable with a passionate team? Apply now!
At ConCntric, we believe diverse perspectives drive innovation and success. We actively seek candidates from all backgrounds and experiences to build an inclusive culture where everyone can thrive. We are proud to be an equal opportunity employer committed to diversity and inclusion.
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