Senior Events Marketing Manager

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

StackAdapt is seeking a Senior Events Marketing Manager to lead the planning, execution, and optimization of both hosted and sponsored events across our North America and EMEA Enterprise segments. This role directly drives revenue impact—supporting net-new logo acquisition, accelerating pipeline progression, and expanding customer spend through strategic, high-quality event experiences.

You’ll collaborate closely with Sales, Product Marketing, and cross-functional partners to design and deliver events that deepen client relationships, strengthen brand presence, and drive measurable business outcomes. You will also own the execution of StackAdapt’s Client Advisory Board (CAB) events in partnership with Product Marketing, ensuring a seamless experience across both virtual and in-person engagements.

This is a hands-on, strategy and execution-focused role that requires exceptional project management skills, operational rigor, creativity, and the ability to drive cross-functional alignment. While you will manage multiple events simultaneously, you will typically only attend the largest or highest impact ones, coordinating on-site needs with Sales and vendors rather than attending every event personally. The Events Marketing Manager reports to the Senior Manager, Event Marketing.

• Strategize, plan, and execute the event strategy for NAMER and EMEA Enterprise teams, including program mix, calendar planning, and audience targeting.
• Lead execution of regional field events across the NAMER and EMEA Enterprise portfolio —managing logistics, budgets, vendors, and onsite operations as needed. 
• Own end-to-end execution of Client Advisory Board (CAB) events in partnership with Product Marketing.
• Partner cross-functionally with Marketing, Sales, and Operations to align event goals and prepare teams for successful customer and prospect engagement.
• Support large-scale brand initiatives, including StackAdapt’s annual user conference, “Conversion.”
• Track and report event performance and ROI in collaboration with Marketing Operations.
• Oversee the full event strategy, from driving event registrations to post-event lead nurtures for all Enterprise events. This role requires collaboration with our Field Marketing Specialists as needed.
• Manage multiple events simultaneously, attending only the key flagship or high-impact events, while remotely coordinating on-site logistics and activations with our team and vendors.
• Travel within Canada or the United States is required approximately twice per quarter.

• 5+ years of experience in event marketing, field marketing, or experiential marketing—preferably in a high growth tech environment.
• Demonstrated success planning and executing both hosted and sponsored events across multiple regions or market segments.
• Strong understanding of event operations including budgeting, vendor management, contract negotiation, and onsite execution.
• Experience partnering with Sales, Product Marketing, and cross-functional stakeholders to drive event impact and alignment.
• Proven ability to measure event performance and report on ROI, pipeline influence, and attendee engagement.
• Strong project management skills with the ability to manage multiple events simultaneously under tight timelines.
• Excellent communication, organization, and relationship-building skills.
• Ability to think strategically while executing with precision and attention to detail.
• Experience with event tools, project management platforms, and CRM systems (e.g., Salesforce, HubSpot, Trello, or Asana).
• Comfort working in a fast-paced environment with shifting priorities and cross-functional dependencies.