THE OPPORTUNITY
The Enterprise ABM Programs Manager is responsible for building, executing, and optimizing strategic account-based marketing programs for high-value public sector accounts. This will be the first role of its kind at Euna, with the opportunity to establish the Enterprise ABM function from the ground up. The successful candidate will set the operating model, processes, reporting standards, and campaign approach that will scale with the business.
THE IDEAL CANDIDATE
You will bring a deep understanding of enterprise ABM best practices and public-sector go-to-market, including long sales cycles, highly governed purchasing processes, and diverse persona involvement. You’ll develop and run high-impact 1:1 and 1: Few ABM programs designed to deliver influence, engagement, and qualified opportunities—supported by rich data signals, tailored messaging, and multi-channel campaign execution.
EXPERIENCE & EDUCATION:
Account and Program Strategy
- Build and own the ABM strategy for priority enterprise public sector accounts.
- Develop targeted 1:1 and 1: Few programs aligned to account needs, sales priorities, and market insights.
- Translate account and industry research into tailored messaging, positioning, and campaign plans.
Program Execution
- Design and execute integrated ABM programs across email, digital, content, paid media, events, and coordinated sales plays.
- Deliver highly personalized campaigns that resonate with public sector personas, buying processes, regulatory needs, and business challenges.
- Use Intent platforms, CRM, and marketing automation to orchestrate and scale campaigns efficiently.
Sales and Cross-Functional Alignment
- Work closely with Sales and Business Development to build shared account plans and activation strategies.
- Enable Sales with insights, content, engagement reports, and recommended actions.
- Collaborate with Product Marketing, Brand and Content Marketing, Digital, Field, and Channel functions to deliver consistent and high-impact execution.
Data, Measurement, and Optimization
- Use intent, engagement, and account-level signals to identify opportunities and timing.
- Track and report on engagement, funnel impact, pipeline contribution, and account progression.
- Analyze performance to identify optimization opportunities and improve program ROI.
QUALIFICATIONS
- 5-8 years in B2B demand generation or ABM roles, ideally in enterprise SaaS.
- Experience marketing to public sector audiences with complex and lengthy buying cycles.
- Hands-on experience executing 1:1 and/or 1: Few ABM programs.
- Strong experience using CRM and Marketing Automation platforms; 6sense or other ABM intent platforms is a strong asset.
- Strong analytical skills with the ability to measure funnel performance and pipeline influence.
- Excellent communication and collaboration skills with proven ability to work effectively with Sales.
PERFORMANCE INDICATORS
- Pipeline created and progressed within target accounts.
- Engagement growth and movement through buying stages.
- Marketing-influenced revenue outcomes (e.g., MQAs, MQLs, SAL/SQL progression).
Location:
This position will be hybrid with 3 days/week in our Oakville, ON (or ATL, GA) office.
AI Mindset at Euna Solutions
We believe the future of work is human + AI. At Euna Solutions, we encourage our team members to leverage AI tools to enhance creativity, efficiency, and decision-making. We’re looking for people who are curious about emerging technologies, eager to experiment, and committed to using AI responsibly to augment—not replace—their expertise.
If you enjoy exploring new ways to solve problems, learning continuously, and applying AI to make your work smarter and more impactful, you’ll thrive here.
What It's Like to Work at Euna Solutions
At Euna Solutions, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunities for professional growth and advancement.
Here are some of the perks that Euna employees enjoy:
💵 Competitive wages
We pay competitive wages and salaries, and we only expect an honest 40-hour week for it.
🧘♀️ Wellness days
What’s better than a long weekend? An extra-long weekend! Twice a year, Euna employees enjoy an extra day on top of the long weekend! An extra day to decompress and spend time doing the things you love.
🙌 Community Engagement Committee
At Euna, we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time, gifts and skills.
🕰 Flexible workday
We understand that what a workday looks like differs by employee and the role requirements. Through our interview process we’ll work with you to ensure it’s a fit for you and the specific role you’re interested in.
💰 Benefits
Ask us for a copy of our health and dental benefits!
🎉 Culture committee
Celebrate at every occasion with the culture team! They make sure that our team’s culture is bustling with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.
About Euna Solutions
Euna Solutions® is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than 3,400 organizations across North America in building trust, enabling transparency, and driving community impact. Recognized on Government Technology’s GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more, visit www.eunasolutions.com.
Please visit our website: https://eunasolutions.com/careers/ and check out our LinkedIn Pages https://www.linkedin.com/company/eunasolutions/
We believe in embracing new perspectives and optimizing impact. If you have relatable experience and relevant transferable skills but feel you may be missing a few of the requirements, we encourage you to apply! We recognize that people have unique career journeys and if you're excited about this role and know you can bring something great to the team, then we want to hear from you. Please know Euna Solutions is committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.
For any inquiries or requests regarding accessibility at Euna Solutions, please email [email protected] or call our office at 1.877.707.7755. Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.
