WHO IS RATEHUB?
We’re a company on a mission - We are a unique Canadian Fintech that is the one stop shop for all financial needs of the consumer - Save, Spend, Borrow, Invest, and Protect. Every single team member, from product & engineering to sales & marketing, finance, operations, and everything in between is obsessed with one thing; helping Canadians make better financial choices. And we’re pretty great at it, too. Via our digital application technology and our award-winning in-house brokerages, we help emailover 2M Canadians per month make a positive impact on their finances. We have many unique businesses - a mortgage brokerage, a life insurance brokerage, a home and auto insurance brokerage, a mortgage originations and servicing business, a Financial Services Marketplace and a content business across Ratehub and MoneySense. 365 days a year we deliver our users the best online mortgage experience, personalized Credit Card and Loans options, and cheaper auto & home insurance policies than they typically get from their existing financial adviser.
Changing how people make financial choices isn’t easy, though. We know that achieving our mission is full of challenges; challenges that can be complex and often unexpected, but that are always interesting, rewarding, and fun to solve as a team. This is where you come in. We are on the hunt for the right kind of people to join us and help lead us forward to continued growth.
We’re looking for an Email Marketing Specialist to join our growing team (based in downtown Toronto but also open to remote candidates).
The candidate will be developing & building email marketing campaigns such as newsletters, automated nurturing journeys, promo emails, etc., and executing email marketing strategies to drive lead generation, customer retention, and overall business growth.
They will be part of the marketing team and will work closely with multiple stakeholders including Business Unit Heads, Product Managers, Analytics, Sales, and Engineering teams to define and execute campaigns in Salesforce marketing cloud.
YOUR RESPONSIBILITIES:
- Plan and manage the execution of email marketing programs within Salesforce marketing cloud including development, campaign setup, scheduling, testing, quality assurance, and deployment.
- Analyze and track email performance KPIs (open rate, click rate, unsub rate, etc.) and other related metrics (conversion rates, revenue generated, etc.) to provide actionable insights for improvement.
- Test different email elements (copy, subject lines, design elements, etc) via A/B testing to enhance email templates and improve email KPIs
- Collaborate with other cross-functional teams (Content, Analytics, etc) to ensure smooth execution of marketing campaigns and continued optimization to ensure achievement of email KPI targets.
- Oversee maintenance and growth of subscribed email lists, ensuring compliance with spam regulations and best practices.
- Stay up-to-date on the latest email marketing trends and advocate for continued innovation and expansion of email marketing within the organization
YOUR QUALIFICATIONS:
- Minimum 3 years in Email Marketing and at least one year working with marketing automation
- Experience in building email journeys with Salesforce marketing cloud (required)
- Proficiency in HTML, CSS, SQL and AMPscript (strongly preferred) for email design and data segmentation.
- Strong analytical skills to interpret campaign data and refine strategies.
- Strong copy-writing skills (ability to create first draft email copy, creative subject lines, etc.)
- Understanding deliverability of email, barriers to making it to the inbox, DNS, IP’s, DKIM, definition of bounce reasons, etc.
- Strong knowledge of CASL
CULTURE FIT:
- Members first - we prioritise the interests and needs of our members above all else.We solve member pain points and focus on member satisfaction. We start with members, and end with the P&L.
- Growth mindset - we set ambitious goals and challenge the status quo. We take responsible risks and are accountable for our actions.
- Better together - we are One team with One common goal. We make our footprint bigger than our foot, leave our egos at the door, support each other to achieve great results as One company.
- Run after problems - we tackle problems head on and focus on finding solutions. Obstacles are seen as opportunities for growth and innovation. We have the hard conversations and choose the harder right over the easier wrong. And we do it with a smile.
- Measure Learn Iterate Innovate - we focus on getting things done. We measure what matters, iterate, learn, iterate many times in a data-driven way, which is how we will innovate.
JOB PERKS:
- Competitive salary: We know it’s expensive to live/work in Canada
- Remote-first organization: we love opportunities to get together as a team, but for the most part we offer our employees the flexibility to work anywhere in Canada
- Flexible hours: Enjoy a couple more hours of sleep in the morning, if you want
- Benefits: Health is wealth! A benefits package with no employee contribution required
- Perks: RRSP matching program, individual training allowance, fun team socials (remote AND in-person) and more!
Top Skills
Ratehub.ca Toronto, Ontario, CAN Office
20 Queen St W, Suite 1100, Toronto, Ontario, Canada, M5H 3R3
