Provide customer-facing accounting advisory to eCommerce merchants: troubleshoot reconciliations between Fulfil and sales channels, advise on COGS, inventory valuation, revenue recognition, sales tax and multi-currency issues, support audits, deliver training, and feed product teams with recurring merchant pain points.
About The Role
This is a customer-facing advisory role at the intersection of accounting expertise and merchant success. You'll serve as a trusted partner to eCommerce merchants navigating reconciliation challenges, COGS accuracy issues, and multi-channel financial complexity, guiding them to clarity within Fulfil.
Rather than managing books directly, you'll help merchants optimize their bookkeeping processes, troubleshoot discrepancies, and ensure they're set up for financial accuracy and efficiency. You'll work closely with eCommerce brands to define best practices for integrating platforms such as Shopify, Amazon, Stripe, and PayPal within Fulfil.
What You'll Actually Do
Day to Day, you will:
- Own merchant accounting issues end-to-end: troubleshoot reconciliation discrepancies between Fulfil and sales channels like Shopify and Amazon, and walk merchants through exactly what went wrong and why
- Guide merchants on eCommerce accounting fundamentals: support merchants with COGS tracking, inventory valuation, revenue recognition, and multi-channel transaction reconciliation within Fulfil
- Communicate clearly to diverse audiences: explain financial concepts to both technically savvy controllers and accountant-averse founders
- Support merchants through audits: help them pull the right documentation and reconciliations from Fulfil
- Advise on compliance and currency exposure: help merchants navigate managing sales tax across geographies (multiple US states, Canadian provinces and other countries such as the UK) and multi-currency accounting considerations
- Collaborate cross-functionally: surface recurring merchant pain points to Implementation, Support, and Engineering teams to shape product enhancements
- Leverage AI to move faster: use tools like Claude to clarify accounting treatments, compress context, or draft merchant updates
A realistic day might look like:
- Helping come up with a cutover plan for a merchant migrating from their current accounting software to Fulfil
- Helping a user troubleshoot and reconcile discrepancies within their ledger balances
- Conduct a training session with users, consult and provide best practices
- Working closely with our product team by iterating on customer feedback
Requirements
What We're Looking For:
- 3+ years of core accounting experience (not limited to tax or audit)
- Experience in a customer-facing bookkeeping or accounting advisory role, working with multiple clients, ideally eCommerce businesses
- Hands-on working experience reconciling and closing books, not just familiarity
- Strong understanding of US GAAP and eCommerce-specific accounting: revenue recognition across channels, COGS, inventory valuation, and settlement reconciliation
- Excellent customer–facing communication skills for daily live calls and async communication with North American merchants, including C-suite stakeholders
- Comfort with ambiguity, context-switching, and taking ownership without waiting to be told what to do next
- Experience with fast-paced, high-growth businesses that require adaptability
Nice to have:
- Experience at a US-focused accounting firm, eCommerce aggregator, or a multi-client BPO with eCommerce clients
- Familiarity with traditional ERPs (NetSuite, Sage, etc.)
- Working knowledge of US multi-state sales tax compliance and multi-currency accounting
- CA or CPA designation paired with demonstrated client-facing or advisory experience
- You're already using AI tools to work faster
About Fulfil
Fulfil is the modern ERP for commerce. Built to power the fastest-growing eCommerce brands, our platform brings together order management, inventory, accounting, and more, turning complex operations into a strategic advantage.
We’re trusted by brands like HexClad, Ridge Wallet, Caraway, and Resident, and backed by people who want to change the way merchant operations are run. We believe in deep work, radical accountability, and building tools that let sharp people move faster.
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What It’s Really Like to Work at Fulfil
We’re building the ERP that fast-growing eCommerce brands actually want to use, which means we’re taking on entrenched enterprise software with a small, intense team.
Big Tech and VC-backed startups are 400-horsepower engines running at 25% efficiency. They have bloated teams, endless meetings, six months to ship a feature. At Fulfil, we’re a 200-horsepower engine running at 100%. We’re bootstrapped, profitable, and growing steadily. No permission layers. No “alignment meetings” about alignment meetings. Everyone ships everyday.
The work: You’ll own meaningful problems with direct customer impact. Our customers run 24/7 operations across time zones, and when they’re launching on BFCM or scaling from $10M to $100M, they need us to move fast. That urgency flows downstream. This is high-intensity work with real consequences.
What high-intensity actually means:
- Most weeks are 45-55 hours; peak seasons (BFCM, major launches) hit 60+
- Occasional off-hours calls with our distributed team or for customer launches
- Long days (10+ hours) aren’t uncommon
- The work doesn’t pause even if we try to protect your focus time
What you get in return:
- Real autonomy over execution (we measure impact, not facetime)
- Ownership of problems that matter to real businesses
- Unlimited PTO we actually want you to use (we’d rather you rest than burn out)
- If you’ve ever felt like you’re capable of 10x more than your current environment allows you to output, that’s the gap between your potential and your actual impact. Fulfil eliminates that gap.
You’ll thrive here if: you’re the type who gets energy from building something that matters, want ownership over outcomes vs tasks, are open to receiving regular, direct feedback in public Slack channels from multiple people, and like moving fast without red tape.
This isn’t for you if: you need a strict 40-hour boundary, prefer structured oversight, or want work to be a contained part of your life.
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