The E-commerce Specialist manages Shopify operations, optimizes site performance, coordinates marketing campaigns, and monitors site health for American Tall.
American Tall is a thriving e-commerce brand, dedicated to producing world-class quality clothing for tall men, and women, up to 7’1. Founded by a father and son duo in 2015, the business has grown to a level that seemed almost unimaginable just a few years ago and is now a leading brand in the tall community. The growth can be attributed to the excellent leadership team and family values that drive the business – respect, passion, support, and empowerment.
The Role:
We are looking for a hands-on E-commerce Specialist to manage the day-to-day operations of our Shopify website. This role is critical to ensuring our online store is accurate, optimized, and continuously improving—from product launches and promotions to site experience and performance monitoring.
You’ll work closely with Marketing, Creative, and Merchandising teams to execute campaigns, maintain site health, and drive conversion and revenue growth.
Job Duties & Responsibilities
- Website & Shopify Management
- Own daily management of the Shopify storefront (products, collections, navigation, content)
- Build, schedule, and QA product launches, seasonal content, and promotions
- Manage homepage and collection page updates (banners, messaging, merchandising)
- Maintain site accuracy (pricing, inventory visibility, product details, imagery)
- Coordinate theme updates, app changes, and minor front-end improvements
- Merchandising & Conversion Optimization
- Merchandise collections based on seasonality, performance, and inventory levels
- Optimize product detail pages (PDPs) for conversion
- Assist with identifying CRO opportunities & implementing strategies
- Ensure mobile experience is optimized and consistent
- Identify trends & develop recommendations for action points and optimizations
- Promotions & Campaigns Coordination
- Execute site-side requirements for marketing campaigns
- Set up and test discount codes and site promotions
- Coordinate with Marketing & Creative teams to ensure asset consistency & link optimization
- Site Health & Operations
- Monitor site performance and bugs
- Ensure site speed and SEO best practices
- Support customer service with site-related issues
- Maintain documentation for processes
Experience, Education & Designations
- Bachelor’s degree in Digital Marketing, E-Commerce, Business or a related field preferred
- 3+ years of hands-on e-commerce experience (Shopify required)
- Experience with apparel or fashion brands preferred
- Strong understanding of e-commerce KPIs
- Strong attention to detail
- Excellent time management skills; ability to manage multiple priorities
Knowledge, Skills & Attributes
- Experience with CRO & A/B testing tools
- Experience with GA4, Shopify Analytics and/or other customer behaviour & analytics tools
- Basic HTML/CSS/Liquid knowledge an asset
- Basic understanding of the fundamentals of SEO
Compensation and Benefits
At American Tall, we take pride in taking care of our employees and strive to create an environment where you can flourish. When you join our team, you’ll enjoy a comprehensive range of benefits designed to support your personal and professional development.
Our Compensation Philosophy
We are a meritocracy and believe in rewarding impact, accountability, and strong performance. Our compensation approach is designed to be fair, consistent, and aligned with the scope and responsibilities of each role, while supporting the attraction and retention of high-performers.
The typical hiring range for this position is $60,000 - $75,000 annually. Final compensation may vary based on job-related factors such as skills, experience, and demonstrated capabilities, as well as internal equity and total rewards considerations.
Why Join Us?
At American Tall, we take care of our employees and strive to create an environment where you can flourish. When you join our team, you'll enjoy a comprehensive range of benefits designed to support your personal and professional development.
Healthy Lunch Program (onsite only): Enjoy delicious and nutritious meals curated by our personal chef, promoting a healthy lifestyle. Meals are $2 a day and all proceeds go to charity. Vegan and gluten free options are available.
Annual Performance Bonus: Your hard work and dedication are rewarded with an annual bonus, reflecting your contributions to our success.
RRSP Matching: Plan for your future with our RRSP matching program, helping you build your retirement savings.
Health Benefits: We offer comprehensive health benefits for both single employees and
families, ensuring you and your loved ones are well taken care of.
Tuition Reimbursement Program: We support professional development. We will reimburse up to $1000 a year for courses taken outside of work to further develop your skills.
Generous Vacation Package: We value work-life balance and offer a generous vacation package, complete with additional gifted days off to give you the time off you deserve.
Professional Headshots: Start your journey with us on the right foot! All new hires on site are invited to receive a professional photoshoot to capture their best side.
Community Engagement: We are committed to giving back. Our lunch program supports philanthropic initiatives that benefit the community.
Office Celebrations & Social Events: Experience the joy of working in a vibrant environment with regular office celebrations and in-person socials to connect with your colleagues.
Flexible Work Hours: We understand the importance of flexibility and offer work hours that can accommodate your personal schedule when needed.
Referral Program: Help us grow our team! Receive rewards through our referral program when you bring in great talent.
Employee Discounts: Enjoy a 50% discount on our entire online collection.
Accommodations and Accessibility:
American Tall provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions, or required documents regarding accessibility in a different format, please contact us at [email protected]
Inclusion:
At American Tall, we are committed to building an environment where everyone feels included, valued, and heard. Diversity, inclusion, and belonging are an important part of our everyday work, and it is our belief that they enable us to reach our goal of providing excellent quality and care in our products. We strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities and/or people with intersectional identities.
#LI-DNP
Top Skills
CSS
Ga4
HTML
Liquid
Shopify
American Tall Mississauga, Ontario, CAN Office
375 Annagem Boulevard, Unit 200, , Mississauga, Ontario , Canada, L5T3A7
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