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Honk

Director of Sales, SME

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In-Office
Toronto, ON
In-Office
Toronto, ON

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Director of Sales, SME

HONK, North America’s leading provider of software and payments for parking and mobility, is seeking a dynamic and motivated Director of Sales, SME to join our innovative and fast-paced team. If you're a results-driven professional with a passion for sales and a desire to contribute to the success of a rapidly growing company, we want to hear from you!

Role Overview:

As a Director of Sales for Small and Medium-sized Enterprises, you will play a critical role in driving pipeline growth and revenue. You will work closely with sales and marketing teams to aggregate valuable insights that inform business strategies and identify new growth opportunities. This activity-based role focuses on working with small companies to demonstrate the value that HONK can drive. 

Key Responsibilities

  • Build and maintain an active pipeline and accurate forecasts in Salesforce.
  • Proactively generate leads through diverse channels, including phone, email, LinkedIn, direct mail, and social media.
  • Conduct thorough account discovery to identify needs and align them with HONK’s solutions.
  • Deliver compelling on-site and virtual presentations to stakeholders, including C-suite executives.
  • Negotiate contracts and close deals with new clients, ensuring long-term relationships and satisfaction.
  • Collaborate with marketing, product, and customer success teams to close deals and support client success.
  • Maintain a detailed and comprehensive understanding of HONK’s products and stay updated on industry trends to offer informed insights.
  • Provide feedback to internal teams to improve products and the sales process.

Qualifications

  • Experience: 5+ years as a quota-carrying Account Executive, ideally selling SaaS enterprise solutions.
  • Education: Bachelor’s degree in Business Administration or a related field.
  • Sales Skills: Proven ability to manage the full sales cycle, from prospecting to closing, with a disciplined approach.
  • Results-Driven: Consistently exceed quotas and metrics, including pipeline creation, velocity, and close ratios.
  • Strategic Approach: Skilled in building value-based business cases, managing long sales cycles, and engaging multiple stakeholders.
  • Self-Starter: Highly accountable with excellent time management and organizational skills.

What you need to know about the Toronto Tech Scene

Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.

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