Director of Sales Play Activation

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Director of Sales Play Activation

Job Summary

Reporting to the Sr. Director of Americas Product marketing, the Director of Sales Play Activation will be a strategic leader responsible for driving the development and execution of a comprehensive content strategy aligned with the seller journey. This role will oversee a small team of content professionals dedicated to supporting direct sellers through the creation of compelling customer stories, high-value content assets, and pre-sales enablement tools. By effectively managing content governance, the Director will ensure consistency, quality, and brand compliance while identifying opportunities to enhance existing or develop new enablement tools. Additionally, they will foster collaboration across teams to streamline content activation and facilitate effective communication between Product and Solution Marketing, Sales, and Revenue Operations.

Responsibilities

• Develop and execute a comprehensive content strategy aligned with the seller journey

• Lead and manage a team of content professionals responsible for creating compelling content, including customer stories and enablement tools

• Identify opportunities to enhance existing or develop new enablement tools, such as sales playbooks and competitive battlecards

• Establish and manage a content governance framework to ensure consistency, quality, and brand compliance, including specific guidelines for content creation, review, and approval

• Foster collaboration across teams to streamline content activation and facilitate effective communication between Product and Solution Marketing, Sales, and Revenue Operations

• Provide rich content to support the Equinix training organization

• Partner with Revenue Operations to integrate solution content into marquee sales events

• Plan and execute a global content strategy for translation, updates, and localization, including specific processes for managing content updates and translations

• Track and report on key KPIs related to content and tool usage, leveraging content analytics tools and metrics

• Build and maintain strong relationships with cross-functional teams

Core Competencies

• Strategic Thinking: The ability to develop and execute a long-term vision for content strategy that aligns with overall business goals

• Leadership: The capacity to lead and motivate a team to deliver high-quality content while fostering a collaborative and supportive environment

• Content Strategy: A deep understanding of content marketing principles and the ability to create and implement effective content strategies

• Project Management: The skill to manage multiple projects simultaneously, prioritize tasks, and meet deadlines

• Communication: Excellent written and verbal communication skills, including the ability to effectively communicate with stakeholders at all levels

• Cross-Functional Collaboration: The ability to build strong relationships and work effectively with teams across different departments

• Analytical Thinking: The capacity to analyze data and metrics to measure the effectiveness of content initiatives and make data-driven decisions

Specific Skills

• Content Strategy Development: Experience in creating and implementing content strategies aligned with business goals

• Content Governance: Knowledge of content governance frameworks and ability to establish and maintain content standards

• Content Creation: Experience in creating various types of content, including customer stories, pitch decks, and competitive battlecards

• Enablement Tool Development: Proficiency in creating and managing enablement tools to support sales and marketing teams

• Process Improvement: Experience in developing and implementing efficient workflows and processes

• Presentation Skills: Ability to communicate complex information effectively to senior leadership

• Data Analysis: Experience with content analytics tools and metrics to measure content performance and optimize strategies

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field

• Minimum 10 years of experience in content marketing, sales enablement, or a related field

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability. If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.

Equinix is committed to ensuring that our employment process is open to all individuals, including those with a disability.  If you are a qualified candidate and need assistance or an accommodation, please let us know by completing this form.

Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.