The Director of Public Relations at Vested leads client accounts, manages strategies for integrated marketing, and oversees team performance and growth while ensuring client satisfaction and business development.
Vested is a world-leading integrated marketing and communications consultancy focused exclusively on the financial services industry. Founded in 2015 with a mission to help shape a better financial services system that is more accessible, transparent and sustainable, today Vested is the fourth largest financial services agency in the world, comprised of over 100 employees widely recognized for their industry expertise, creativity and passion for financial services. Our team is proud to do work that drives our mission forward - from helping uncomplicated finance through creative advertising campaigns to raising awareness of fintech disrupters bringing finance to more people. From PR to social to creative to content and more, we’re in the business of solving problems for exciting financial brands.
Group Vested encompasses a prestigious portfolio of companies, including the cutting-edge tech platform Qwoted, the global network of 1,000+ senior financial marcomms leaders Financial Narrative, investment fund Vested Ventures, and our content and design hub, Finance Studio. Recognized as one of the industry's Best Places to Work, our unwavering goal is to become the most valued and sought-after brand in financial marketing and communications. With our own in-house Chief Economist and proprietary educational program, VestED, every member of our team, at any level, has continuous learning and upskilling opportunities. As a “Vestie”, you become an owner, an entrepreneur, a builder, and a value creator.
At Vested, we are proud to do the right thing, even when it's hard. We are relentlessly curious and consistently challenge the status quo. Join us as we lead the way in transforming the industry and delivering exceptional results for our clients.
Vested’s Director of Public Relations is responsible for owning and leading a portfolio of accounts, leading strategic integrated marketing and communications strategies for their clients, managing team members to ensure programs are being delivered above clients’ expectations, and cultivating new business. Directors lead and are owners of their overall accounts and will be held accountable for the retention and growth of their clients as well as the motivation/effectiveness of their teams and direct reports. Directors play a critical role in the business of the agency and are expected to demonstrate a deep commitment to the growth of the agency, as well as contribute to the Group Vested platform.
To be considered for this position, you must have:
- Managed and maintained an annual client portfolio threshold of at least $1M in fees
- A deep understanding of the overall financial services industry, with knowledge across buy- and sell-side, banking, capital markets and more, from front- to back-office as well as associated areas such as fintech
- Expert knowledge in multiple areas of financial services with the ability to proactively consult clients on marketing/comms strategies based on that knowledge
- Successfully managed Agency teams of various sizes and skillsets up to 10 direct reports with a focus on how team members can be motivated at all times to achieve stellar results
- Ability to provide strategic client counsel to ensure goals are met - across brand visibility, reputation management, crisis comms, employee engagement and more
Responsibilities of this position will include:
- Actively works to improve Group Vested as a global business - top-line revenue, profitability, client portfolio, staffing, cultural, programs and services and more
- Proactively consults clients on integrated marketing and communications strategies
- Demonstrates firm knowledge of multi-channel programs and can lead a team of experts to execute on these program ideas and confidently articulate the benefits of paid, owned, earned and shared media and how to potentially leverage these channels to deliver better client programs
- Converses with client regularly and understands client sentiment/mindset at all times
- Is able to hold honest, “tough” conversations with client contacts to ensure the client is happy and the account is retained or growing
- Works with the team to map out client relationships - who owns what relationships and ensures that the client relationship is owned at all levels
- Leads planning and strategy workshops with clients to map business/comms goals and can build effective marketing and communications strategies that achieve those goals
- Leads large-scale public relations and integrated programs for clients and sources new, qualified prospects
- Leads and wins new business pitches - actively participating in first, second and final meetings as well as developing and finalizing proposals and programs independently
- Identifies how to improve aspects of Vested’s new business and pitch process, grows a strong network with potential prospective clients and upsells additional programs and services to clients through consultation or creative ideas
We are a fully flexible agency. Hours are Monday through Friday, starting at 9 am EST.
Vested is committed to providing jobs for all without discrimination based on race, color, religion, sexual orientation, gender identity, national origin, or veteran status.
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