BinSentry Logo

BinSentry

Director of Product Strategy and Go-To-Market

Posted Yesterday
Be an Early Applicant
In-Office
Kitchener, ON, CAN
Senior level
In-Office
Kitchener, ON, CAN
Senior level
Leads product strategy and go-to-market activities by owning the ROI framework, developing Voice of Customer and competitive intelligence programs, and guiding product roadmap and development process improvements. Partners with Sales, Customer Success, Operations, and Product teams to demonstrate customer value, capture market insights, and drive continuous product evolution.
The summary above was generated by AI

About BinSentry

BinSentry is an extremely fast-growing ag-tech company started here in KW. BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities.

 

With our technology, feed mills, commercial grain handling facilities, and protein producers are enhancing feed ordering efficiency, raising healthier animals, improving employee safety, reducing their environmental footprint and - most significantly - uncovering new savings. Today, BinSentry is monitoring more than 64,000 bins in real time across North America. When it comes to the future of agricultural supply chain management, BinSentry is leading the way. For more information visit www.binsentry.com

Job Summary

The Director of Product Strategy and Go-to-Market will report to the VP of Product, and work closely with Customer Success and Sales leadership and working teams. Their primary responsibilities will be: 

  1. Drive the standardization, refinement, and evolution of BinSentry’s proprietary Return on Investment (ROI) framework across various customers and product areas. Put the framework into practice in new and renewal customer conversations, supporting the Sales and Customer Success teams in their efforts to track and calculate detailed ROI for customers across pilots and full deployments.  
  2. Build, grow, and maintain a Voice of Customer database, including feature or product requests for potential future BinSentry products, as well as case studies for successful value creation from existing BinSentry features and products. 
  3. Build, grow, and maintain a competitive landscape, staying current on the evolution of the market in direct and indirect competitive products and feeding insights back into the Product Roadmap. 
  4. Guide the evolution of the Product Roadmap and Product Development Processes based on insights and developments from the above responsibilities.  

Core Competencies

  • Systems Thinking and Problem Solving
  • Financial and competitive analysis in Product space
  • Cross-functional collaboration
  • Growth Mindset
  • Clear communication at detailed and executive levels

Job Duties

  • Own the ROI Framework and partner with Sales and Customer Success teams to apply it to customers’ experience
  • Collect feedback from customers, Customer Success, Sales, Ops, and other stakeholders to inform all areas of ownership (ROI, Voice of Customer, Competitive Landscape, and Roadmap). 
  • Drive continuous improvement in product development, including developing and maintaining templates, processes, tools, and more

Requirements

  • 5+ years of experience in strategy, operations, or product in technology and/or industrial markets (agriculture and/or hardware-enabled SaaS Preferred)
  • Strong communication, leadership, and organizational skills
  • Comfortable operating in a fast-paced, high-growth environment
  • Experience in management consulting or banking preferred but not required
  • Experience in VC-backed startups or growth-stage PE-backed companies preferred

Working Conditions

  • Ability to attend and conduct presentations.
  • Manual dexterity required to use desktop computer and peripherals.
  • Overtime as required.

We use artificial intelligence tools to support parts of our recruitment process, such as screening or assessing applications. Final hiring decisions are made by our hiring team.

This posting is for an existing vacancy.

HQ

BinSentry Kitchener, Ontario, CAN Office

121 Charles St W, Kitchener, Ontario, Canada, N2G 1H6

Similar Jobs

An Hour Ago
Hybrid
Toronto, ON, CAN
Senior level
Senior level
Financial Services
Supports executive and employee communications across Canada and Latin America, including communications strategy, executive positioning, media relations, issues and reputation management, leadership counsel, town halls, internal campaigns, newsletters, articles, video, and digital signage. The role develops briefing materials, talking points, narratives, and other executive communications while coordinating with regional stakeholders and advising senior leaders on high-visibility engagements.
An Hour Ago
Hybrid
Brampton, ON, CAN
Junior
Junior
Automotive • Hardware • Robotics • Software • Transportation • Manufacturing
Monitor and verify press processes, troubleshoot production-control issues, identify root causes, and implement corrective actions. Evaluate first- and last-off parts, address quality concerns, support equipment start-ups, shutdowns, tool and material trials, and new process development. Coordinate with engineering, maintenance, tooling, quality, production, and subsequent shifts. Maintain safety, quality, 5S, continuous improvement, and IATF 16949 standards.
Top Skills: 5SAdvanced Engineering ResinsBasic Electrical SystemsHydraulicsIatf 16949Microsoft WordMolding MachinesPlastics ProcessingPneumaticsSpreadsheet Software
2 Hours Ago
In-Office
Toronto, ON, CAN
Mid level
Mid level
Artificial Intelligence • Legal Tech • Software
Manage the full sales cycle targeting mid-market firms, building a strong pipeline, delivering solutions, and collaborating across teams to refine sales processes.
Top Skills: AICrm SoftwareSaaS

What you need to know about the Toronto Tech Scene

Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account