Director of Product Marketing

At NetBox Labs, our mission is to make it easier to build and manage complex networks. As a product company, we do that by developing innovative software for network professionals delivered on-premises and in the cloud.

We are seeking a Director of Product Marketing to be at the center of our product and go-to-market execution. Reporting to the VP of Product, you’ll partner closely with Product, Sales, and Marketing leadership to define portfolio-level narrative and messaging, lead product launches, and ensure our products resonate with enterprise, mid-market, and practitioner audiences.

This role is ideal for a senior product marketer who enjoys being hands-on, thrives in fast-moving environments, and is motivated by shipping work that directly supports revenue, adoption, and how NetBox Labs shows up in the market.

• Define and evolve NetBox Labs’ core product and portfolio narrative as the company scales and expands into multiple products

• Establish clear positioning, messaging, and value propositions across products, audiences, and use cases

• Translate technical capabilities into buyer-specific narratives for different buying centers, balancing depth with clarity

• Ensure consistent storytelling across the website, product launches, sales motions, and external communications

• Lead product launch strategy and execution, including launch frameworks, readiness, and success metrics

• Partner with Sales on enablement including persona development, talk tracks, objection handling, proof points, and competitive battlecards

• Collaborate with Marketing on analyst relations and broader go-to-market initiatives

• Deliver ongoing competitive and market intelligence to inform product and GTM strategy

• Establish product marketing frameworks, processes, and best practices from the ground up

• 8+ years of experience in Product Marketing or related roles in enterprise technology sector with 3+ years of experience in high-growth startup environments

• Proven experience supporting B2B SaaS products in complex technical domains such as Networking and Infrastructure, Security or Observability

• Strong experience with sales-led enterprise and mid-market go-to-market motions

• Strong written and verbal communication and influence skills. Exceptional ability to create buyer- and executive-level messaging grounded in technical products

• Deep understanding of marketing fundamentals, including segmentation, targeting, positioning, and messaging

• Demonstrated experience leading cross-functional teams and aligning multiple stakeholders

• Analytical mindset with the ability to use data to drive decisions and measure impact

• Comfortable operating in ambiguity and building structure where none exists

• Experience marketing open-source–based commercial software

• Exposure to product-led growth (PLG) motions

• Prior experience building or scaling a product marketing function

• We own and solve problems with high attention to detail.

• Our open source contributors, users, customers & team are all part of our community. When our community wins, we win.

• We prioritize simplicity and think twice before adding complexity

• Clear communication helps keep our team aligned and collaborating smoothly.

NetBox Labs helps companies build and manage complex networks. We help customers accelerate network automation by delivering open, composable products and supporting the network automation community.

NetBox Labs is the commercial steward of open source NetBox, the world’s most popular network source of truth, and Orb, the next-generation open source network observability platform. Our products include NetBox Enterprise, a fully supported self-managed NetBox with advanced features, and NetBox Cloud, a secure, scalable, and reliable SaaS edition of NetBox.

NetBox powers thousands of companies, and NetBox Labs is backed by investment from Notable Capital (formerly GGV), Grafana Labs CEO Raj Dutt, Flybridge, IBM, Salesforce Ventures, and Mango Capital.