Director, Product Marketing

Our Purpose

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Title and Summary

Director, Product Marketing

Director, Product Portfolio Marketing
Portfolio: Security Solutions
Overview:
We are seeking a results-driven and experienced Director of Product Portfolio Marketing to lead the marketing strategy for one of our key Services Portfolios. Reporting to the Vice President of Product Portfolio Marketing – Security Solutions, this role is critical in defining, executing, and managing the marketing approach for the portfolio. The Director will collaborate closely with cross-functional teams, including product management, sales, and regional marketing, to ensure that the portfolio’s value propositions and differentiators resonate with target audiences and drive business growth. The ideal candidate will have a strong understanding of product lifecycle management, competitive positioning, and market trends, as well as experience developing tailored marketing strategies for diverse customer segments.
Role:
• Drive product portfolio strategy alignment in collaboration with product teams and team with broader integrated B2B marketing to drive achievement of business goals.
• Manage the portfolio’s marketing strategy throughout the product lifecycle, including product launches, growth, and maturity phases. Collaborate with product teams to maintain a usable product portfolio matrix that prioritizes key innovations and advancements for the target audience.

• Work closely with product management to stay aligned on marketing objectives for their business and support integrated b2b marketing strategies to drive performance through various marketing channels.
• Drive the development of compelling messaging and value propositions that differentiate the portfolio in the market. Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
• Support the execution of product launches and campaigns, defining the GTM playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas.
• Leverage market research, customer insights, sales insights, and competitive intelligence to inform portfolio strategies and identify opportunities for growth and innovation.
• Track and report on the performance of product marketing initiatives, using data and analytics to optimize and demonstrate the impact on business outcomes. Continuously assess the effectiveness of product marketing efforts and adjustment to improve results.
All about you:
• Proven experience in product marketing, preferably in a B2B environment; with experience in the financial service sector a strong asset .
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• Strong understanding of product lifecycle management, competitive positioning, and market trends.
• Demonstrated success in developing and executing marketing strategies that drive business growth.
• Experience working with cross-functional teams, including product, sales, and regional marketing teams.
• Excellent communication and leadership skills, with the ability to influence stakeholders at all levels.
• Data-driven mindset with the ability to leverage insights for strategic decision-making.

Mastercard is an inclusive equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.