Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and implement future-proof category strategies that are grounded in deep consumer and category insight, data-driven and digitally integrated and that ensure profitable business growth beyond brand growth.
How you will contribute
You will work with brand leadership to expand category strategy beyond a brand over the short and long term, generating category insights, strategies and best practices. In addition, you will take the lead on select growth platforms and strategic initiatives, provide insight on innovation, and develop a renovation strategy from a global marketing standpoint. In this role, you will also help prioritize the strategic plan by selecting the right growth drivers and forecasting; lead a virtual community of marketeers; adopt competitive intel data and analytics for use on brands teams; and equip marketing leadership with access to scale, best practices and across-business-unit learnings.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Marketing and category leadership in a matrix environment
- Cross-functional, cross-geography program/project leadership and effective influencing of complex and senior stakeholder set-up
- Leadership and influencing skills with a focus on effectively collaborating across the organization including at executive level
- End-to-end business models and algorithms and their translation into specific profit and loss lines
- Communicating effectively, verbally and when presenting
- Growth modelling tools, including consumer demand spaces, market and competitive analytics and financial reporting tools
More about this role
Mondelēz Canada is seeking a dynamic and P&L-driven Marketing Director to lead the strategic direction and innovation pipeline for the most loved cookie brands, including Oreo, Chips Ahoy!, and the Canadian-unique brand Christie. Reporting to the Head of Marketing, the Marketing Director will be entrusted with safeguarding and elevating the brand positioning of the cookie portfolio in Canada. The successful candidate will be responsible for promoting customer engagement to drive local business growth while ensuring alignment with global brand strategies. With a consumer-centric mindset, the Marketing Director will translate insights into actionable strategies, ensuring the consumer remains at the heart of all marketing initiatives. They will embody Mondelez's commitment to innovation by leveraging the company's ways of working to deliver consumer-led innovation pipelines with agility and an innovative mindset. They will collaborate and engage with a complex set of stakeholders at local, regional, and global company levels. The role requires strong communication and presentation skills, experience with performance tools and dashboards, and data-driven decision-making skills.
Strategic Planning and Execution:
- Develop and implement future-proof category strategies for cookies, grounded in deep consumer and category insights.
- Drive profitable business growth beyond brand growth by leveraging data-driven and digitally integrated approaches.
- Collaborate with brand leadership to expand category strategy both in the short and long term.
- Lead select growth platforms and strategic initiatives to capture market opportunities and drive brand differentiation.
Category Insights and Innovation:
- Generate category insights, strategies, and best practices through comprehensive market research and analysis.
- Provide insights on innovation and develop a renovation strategy from a global marketing standpoint to rejuvenate the product portfolio.
- Identify white space opportunities within the Category, Consumer, Shopper, Customer, and Brand to drive brand-led innovation and growth.
Marketing Planning and Forecasting:
- Prioritize the strategic plan by selecting the right growth drivers and forecasting to align with business objectives.
- Utilize growth modeling tools, consumer demand spaces, market and competitive analytics, and financial reporting tools to inform strategic decisions.
- Work closely with Sales, Category, and Demand/Supply partners to ensure robust and accurate forecast assumptions and minimize waste across the portfolio.
Performance Analysis and Financial Management:
- Apply a solid understanding of P&L levers to influence top and bottom-line performance.
- Effectively plan and manage A&C budgets, interrogating COGS/cost movement to identify productivity savings.
- Utilize financial tools for scenario modelling, business case development, variance analysis, and marketing expense control to enhance margin and aid decision-making.
Leadership and Collaboration:
- Lead a virtual community of marketers to foster collaboration, share best practices, and drive consistent marketing excellence.
- Collaborate effectively across the organization, including at the executive level, to influence and align on strategic initiatives.
- Build strong relationships with cross-functional teams and senior stakeholders to ensure seamless execution of marketing strategies at both regional and global levels.
Innovation and Process Excellence:
- Know and apply Mondelez Innovation processes, tools, and ways of working.
- Deliver consumer-led innovation pipelines with agility and an innovative mindset to stay ahead of market trends.
- Drive organizational change by incorporating a 'data, mind, and heart' philosophy into brand strategy and decision-making processes.
What extra ingredients you will bring:
Marketing Leadership: Proven marketing track record, including strategic analysis, brand building, campaign and communication strategies, and advertising development. Brings a GM mindset across a portfolio of high-value brands.
Industry Exposure: Experience in the CPG/FMCG industry and brings an understanding of trends and consumer preferences (ideally with experience in and/or passion for the food category).
Track Record of Growth: Proven track record of scaling high-growth, authentic, well-positioned consumer brands. Has developed and executed a multi-dimensional growth strategy across multiple brands.
Team Leadership: Led, developed, coached, and engaged marketing teams by building a culture of high performance & strong connections. • Culture Fit & Impact
Drives Results: Exhibits a proactive mindset, consistently leaning in to deliver results autonomously. Embraces a growth mindset, maintains a can-do attitude, and demonstrates a relentless drive to achieve results.
Gravitas: Comfortable working and interacting at all levels of an organization - internally and with customers; knows when to lead and when to follow; demonstrates professional courage and is challenging in the face of adversity.
Strong Collaborator: Effective team player, able to work cross-functionally and comfortable operating in a matrixed global environment.
Travel requirements:
As per business need
Work schedule:
Hybrid
No Relocation support available
Business Unit Summary
With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging.
Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.
Job Type
Regular
Brand & Portfolio Management
Marketing
