We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.
At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC, please visit CIBC.com
What you’ll be doing
The Director, Marketing Modernization will be accountable for driving the strategy and execution of enterprise-wide hyper-personalized, omni-channel experiences that will deepen client relationships and drive client growth. The role is responsible for leading large transformational improvements of personalized client engagements. This includes overseeing a cross functional team of technology, marketing and product partners to deliver omni-channel journeys. The role will also be responsible for continuous optimization of processes, build and performance to support greater personalization and effectiveness.
At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.
How you’ll succeed
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Strong Leadership – Provide leadership and guidance to a team of professionals that will work cross-functionally through agile rituals, collaborative workshops, and discovery sessions to ensure individual and business goals are achieved and/or exceeded. Lead direct team, product and marketing partners in strategic alignment, executional excellence, coaching and professional development.
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Strategic Thinking Approach – Initiate continuous evolution of Digital Agile Sales methodology to incorporate new efficiencies, feedback and change management to ensure full adoption and synchronization across all cross-functional Agile Pods. As part of an internal agency, take responsibility for looking at campaign execution holistically – piecing together all the data, audiences and best-in-class marketing technology.
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Transformational Delivery – Lead the business setup of Salesforce Marketing Cloud workstream for Real-time engagement offers based on client purchasing and transactional behaviour. Provide highly specialized advice and consultation to technology and business partners to setup transformational changes to the direct marketing program.
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Process Improvement and Optimization – Verify that the system accurately meets defined business expectations including overseeing user acceptance testing and confirming that performance requirements are achieved. Lead analytical and business impact assessments for input into business cases. Oversee improvements to existing business processes to increase campaign volume, efficiencies and effectiveness. Consult with stakeholders to optimize client journey trigger campaigns and develop business rules and automation.
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Relationship Building and Partnerships – Develop and manage strong relationships with CIBC’s various teams, by working with the business and internal partners, with a strong understanding of the client needs and experiences across all channels. Explore internal & external partnership opportunities to expand CIBC’s digital banking and product offering with the objective of growing CIBC’s digital active client base and digital sales. Work closely with business partners to identify end-to-end digital client journey, influence roadmap development, as required and leverage data-driven insights to uncover opportunities to optimize the digital marketing funnel through incremental change.
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Subject Matter Expertise – Provide solid understanding of digital industry trends including best-in-class marketing examples of leveraging a client first, omni-channel approach. Identify new applications of existing Digital marketing capability to support Enterprise partners with the objective of driving profitable revenue growth through digital marketing best practices
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Push the Norm – Motivated by moonshots, bringing fresh new ideas to the table and not afraid to push the norm across paid media, email, and digital-owned funnels within our measure and optimize culture.
Who you are
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You are a bold and accountable leader. You have experience developing and implementing strategic team goals. You have experience coaching employees and driving successful team transformation.
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Your influence makes an impact. You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard.
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You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.
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You look beyond the moment. You make decisions and take actions that will make a difference.
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You're digitally savvy. You seek out innovative solutions and embrace evolving technologies. You can easily adapt to new tools and trends.
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Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.
What CIBC Offers
At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.
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We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
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Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
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We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
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CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [email protected]
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You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
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We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
Job Location
Toronto-81 Bay, 25th Floor
Employment Type
Regular
Weekly Hours
37.5
Skills
Analytical Thinking, Campaign Development, Communication, Customer Engagement, Direct Marketing (DM) Campaigns, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management, Teamwork
