Personetics is shaping the Cognitive Banking era, harnessing AI to help banks anticipate customer needs, provide actionable insights, and deliver intelligent financial guidance. Our platform continuously analyzes and leverages real-time transactional data, enabling banks to proactively support customers in managing their finances and reaching their goals.
As industry leaders — yes, we really are leaders — we partner with the world’s top financial institutions, empowering over 150 million customers monthly across 35 global markets from offices in New York, London, Singapore, São Paulo, and Tel Aviv.
- 15+ years of progressive experience in marketing, including at least 5 years in a leadership role overseeing content, communications, and/or customer marketing within a B2B SaaS or fintech environment.
- Proven success building and scaling integrated content and communications programs that drive brand awareness, category leadership, and revenue impact.
- Exceptional storytelling ability—adept at translating complex technology and data-driven solutions into compelling, human narratives for executive, customer, and media audiences.
- Deep understanding of enterprise buyer journeys and how content influences pipeline, retention, and advocacy across the customer lifecycle.
- Experience managing corporate communications and PR, including executive visibility, media relations, crisis communications, and thought leadership.
- Strong operational skills in content planning, analytics, and performance measurement, with a track record of driving measurable outcomes.
- Expertise developing customer advocacy programs - case studies, testimonials, reference networks, and customer councils.
- Skilled at partnering cross-functionally with product marketing, demand generation, and customer success to ensure alignment on strategy and messaging.
- Outstanding written and verbal communication skills; comfortable acting as a brand ambassador and spokesperson when needed.
- Bachelors Degree required.
Salary Range: $180,000 - $235,000
The base salary range for this role at minimum and maximum is shown above. It is not typical for a candidate to be hired close to or at the maximum of the salary range. At Personetics, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge & skills as well as geographic location. Base pay also depends on the relative experience, knowledge and skills to our internal peers in the role.
