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We are looking for you or maybe someone you know…
Edelman Data & Intelligence (DxI) is looking for an inspiring Director, Marketing Analytics to join our team. The role will focus on providing insights and consultative support to our account teams to help drive business results for our clients.
The successful candidate will be a proven analytics and measurement professional with strong experience supporting performance marketing initiatives. They will leverage expertise in marketing analytics, campaign measurement, advanced reporting and dashboarding, and statistical analysis to evaluate performance across channels and drive optimization. The role will apply descriptive, diagnostic, predictive, and prescriptive analytics to inform strategy, improve efficiency, and contribute to the continued growth of our DxI specialty.
You bring a strong analytics and performance measurement background with hands-on experience across the full lifecycle of analytics engagements, including scoping and costing, data integration, web and marketing analytics (GA4, Adobe, ad platforms), tagging and measurement frameworks, data validation, analysis, reporting, and stakeholder presentations. You use data to uncover actionable insights that clearly connect media performance, customer behavior, and business outcomes, enabling smarter marketing and investment decisions for our clients.
Responsibilities:
- Support collection, aggregation, and analysis of digital marketing data to provide meaningful insights and recommendations for internal and external stakeholders.
- Manipulate, analyze, and interpret large datasets from multiple sources, including native media platforms and third-party data sources.
- Accurately evaluate the effectiveness and efficiency of paid and owned media campaign performance.
- Inform campaign/activation goals and develop KPIs, benchmarks, and measurement frameworks as part of broader planning.
- Effectively communicate and present technical concepts to non-technical audiences.
- Attribution & Measurement: Develop and maintain attribution models (multi-touch, media mix modeling, incrementality testing) to assess true marketing impact across channels.
- Performance Reporting: Create, automate, and oversee dashboards, scorecards, and regular reporting frameworks for key stakeholders, from campaign managers to C-level executives.
- Campaign Insights & Optimization: Deliver deep, actionable insights to improve channel performance, audience targeting, creative effectiveness, and budget allocation.
- Disseminate and present reporting deliverables as a storyteller, working to uncover and tie analytical insights to client strategy and planning initiatives.
- Liaise with internal teams and third-party partners to drive the business forward.
- Demonstrate diligence, attention to detail, and adherence to best practices.
- Stay up to date and have an informed opinion on industry trends, technologies, and pertinent research as well as relevant platform updates.
- Collaborate with Performance Marketing, Digital Strategy, Creative, Planning teams to inform measurement strategy, data management and capture requirements, and guide decision-making.
- Participate in internal and external status meetings, as well as be comfortable in a client-facing role.
Qualifications:
- Possess a bachelor or graduate degree in communication, advertising, marketing, business, statistics, mathematics, or similar discipline from an accredited post-secondary institution.
- Have 6+ years of relevant professional experience working in performance marketing, digital media and advertising, or marketing/consumer research.
- Understanding of basic and key data analysis and mathematical concepts, digital advertising and paid media metrics, data collection methodologies, brand lift studies and digital/performance marketing concepts.
- Expertise collecting, analyzing, and communicating paid and organic media data and campaign measurement results.
- Expertise in web and marketing analytics tools (Google Analytics 4, Adobe Analytics, Google Tag Manager, Looker, Tableau, Power BI, etc.).
- Demonstrated ability to independently work with large data sets across multiple data sources, natively and/or third-party data platforms.
- Knowledge of cross-channel performance analytics with technical understanding of web analytics, ad-serving, and data management platforms.
- Familiarity with marketing attribution methodologies and media mix modeling (MMM).
- Strong knowledge of the paid media landscape, including emerging platforms and best practices.
- Excellent analytical, quantitative, and problem-solving skills with proven ability to deliver actionable insights and recommendations.
- Proficient with Tableau, Power BI, or other business intelligence and data visualization software is preferred.
- High proficiency with Microsoft Excel and PowerPoint.
Salary range of $99,000-$133,000 CAD
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We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
