Director, Head of Sales - Canada

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Canadian Commercial Sales team is responsible for driving revenue growth, market share, and strategic partnerships across Mattel’s retail landscape in Canada. The team leads the development and execution of customer-specific strategies that bring Mattel’s brands to life both in-store and online. With a strong focus on customer and shopper centricity, the team collaborates cross-functionally with marketing, finance, and supply chain to deliver best-in-class execution. The team plays a critical role in translating category insights and consumer trends into winning commercial strategies that fuel sustainable growth.

The Opportunity: 

The Director of Sales, Canada (based in Canada), will lead the Canadian Commercial Sales organization, including ownership of key national accounts such as Walmart, Costco, and Amazon. Reporting to the VP, Country Manager, this role is responsible for setting the strategic direction, managing key customer relationships, and delivering revenue and profit targets across the portfolio.

On a day-to-day basis, the Director will oversee account strategies, lead joint business planning, and partner closely with cross-functional teams to unlock growth opportunities across omnichannel platforms. This role offers the opportunity to shape the future of Mattel’s Canadian business, lead a high-performing team, and directly influence how iconic brands win in a competitive retail environment.

What Your Impact Will Be: 

• Define and execute short- and long-term sales strategies across major Canadian retailers, including Walmart, Costco and Amazon to drive revenue growth and market share.
• Build and strengthen executive-level customer relationships, positioning Mattel as a strategic partner.
• Lead joint business planning, forecasting, and promotional strategies to deliver against financial and category objectives.
• Identify and unlock new revenue opportunities through data-driven insights, category trends, and shopper behaviour.
• Drive excellence in omnichannel execution, ensuring strong in-store presence and online performance
• Lead, coach, and develop a high-performing sales team, fostering a culture of accountability, collaboration, and results.
• Partner cross-functionally with marketing, finance, and supply chain to ensure alignment and successful execution of commercial plans.
• Champion a customer- and shopper-first mindset across the organization.

What We’re Looking For:

• 8–10 years of progressive sales experience, including leadership of major national accounts (Walmart preferred).
• Proven track record of delivering revenue growth through strategic planning and execution.
• Strong financial acumen, including forecasting, joint business planning, and P&L management.
• Highly analytical with the ability to translate insights into actionable strategies.
• Deep understanding of omnichannel retail, shopper behavior, and category management.
• Exceptional relationship-building and influencing skills with senior stakeholders.
• Demonstrated experience leading and developing high-performing teams.
• Strong prioritization and execution skills in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, or related field; MBA is an asset.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
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