Job Title: Director, Growth Marketing
Location: Mountain View, CA | Hybrid
About Us:
WitnessAI enables safe and effective adoption of enterprise AI, through security and governance guardrails for public and private LLMs. The WitnessAI Secure AI Enablement Platform provides visibility of employee AI use, control of that use via AI-oriented policy, and protection of that use via data and topic security. We're looking for a visionary Director of Growth Marketing to join our team and lead our efforts to scale and drive customer acquisition, engagement, and retention.
Role Overview:
The Director of Growth Marketing will own and execute the company’s growth strategy across all acquisition and retention channels. This role requires a strategic thinker with a strong bias toward action, blending creative marketing vision with rigorous data analysis. The ideal candidate brings deep experience in demand generation, paid acquisition, SEO, content marketing, and growth experimentation, and thrives in a fast-paced, startup environment.
You will work closely with cross-functional teams, including product, sales, and customer success, to align growth initiatives with company objectives and ensure the successful scaling of our marketing efforts.
Key Responsibilities:
Lead and execute growth marketing strategy for the entire customer lifecycle, from acquisition through to retention and advocacy.
Drive multi-channel campaigns across digital platforms including SEM, paid social, SEO, email marketing, and content, with a focus on testing, iterating, and scaling.
Leverage AI-driven tools and technologies to optimize campaigns, personalize customer journeys, and enhance targeting precision (e.g., AI for predictive analytics, dynamic content creation, automated ad optimization).
Track and analyze key growth metrics, refine campaigns, and improve overall marketing ROI.
Manage and optimize budgets for growth marketing campaigns, ensuring high return on investment.
Work closely with leadership to align growth strategies with broader company goals, ensuring consistency in messaging and positioning.
Key Qualifications:
5+ years of experience in growth marketing, with at least 3 years in a leadership role at a SaaS or tech company.
Proven track record of scaling growth through performance marketing and multi-channel campaigns.
Strong experience incorporating AI into marketing strategies (e.g., using AI tools for predictive analytics, content personalization, dynamic ad optimization, chatbots, etc.).
Deep understanding of key growth marketing channels (SEO, SEM, email, content marketing, paid media, etc.) and hands-on experience in managing campaigns across these channels.
Strong background in data analysis and using data to drive decision-making, measure success, and optimize campaigns.
Excellent leadership skills with a proven ability to build, mentor, and scale high-performing teams.
Strategic mindset with a hands-on approach to execution, able to work autonomously and prioritize initiatives effectively.
Outstanding communication and collaboration skills, with experience working cross-functionally with product, sales, and customer success teams.
Experience with marketing automation tools (e.g., HubSpot, Marketo, Pardot) and analytics platforms (e.g., Google Analytics).
Benefits:
Hybrid work environment
Competitive salary.
Health, dental, and vision insurance.
401(k) plan.
Opportunities for professional development and growth.
Generous vacation policy.
Salary Range: $170,000 - $220,000
