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We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.
AutoTrader.ca is Canada’s largest automotive marketplace, with over 25 million monthly visits. Through AutoSync, we provide software solutions to 3,500+ dealers, streamlining their operations, marketing, and sales. Dealertrack Canada is the country’s top automotive financing portal, processing more than 6.5 million credit applications each year. Collateral Management (CMS) is a national tech solution that boosts lien and registration services, recovery services, and insolvency management solutions for Canadian Lenders.
As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.
Learn more at tradercorporation.com.
Position Overview:
The Go-To-Market Director is responsible for leading the strategic planning, execution, and optimization of GTM initiatives across the automotive marketplace. This role ensures full alignment between product, marketing, sales, and operations to launch, grow, and scale offerings that drive customer acquisition, in-market penetration, and commercial performance.
Key Responsibilities:
1. Strategic GTM Leadership
•Develop and own the GTM strategy for new product launches, enhancements, and market expansions.
•Translate company-wide financial and strategic objectives into cross-functional GTM roadmaps.
•Drive in-market product penetration campaigns to accelerate product uptake and deepen engagement.
•Lead customer acquisition programs with performance accountability across key channels and segments.
2. Cross-functional Execution
•Collaborate with Product and Engineering to ensure feature delivery aligns with GTM milestones and customer needs.
•Partner with Marketing to define positioning, messaging, content strategy, and campaign orchestration.
•Work closely with Sales to synchronize enablement, pipeline development, and lead conversion efforts.
•Run quarterly sales planning sessions with Sales and Finance to align sales activities to budget targets and revenue goals.
3. Performance Management
•Define and manage GTM success metrics, including product adoption, acquisition efficiency, and commercial impact.
•Leverage market insights, CRM data, and campaign analytics to continuously improve GTM execution.
•Prepare and deliver regular performance updates and recommendations to executive leadership.
Qualifications:
Required:
•8+ years of experience in GTM strategy, growth, or commercial planning within marketplaces, digital platforms, or automotive tech.
•Track record of launching and scaling products or services with measurable business outcomes.
•Experience leading in-market execution of customer acquisition and penetration campaigns.
•Deep understanding of sales planning, budget alignment, and cross-functional program leadership.
Preferred
•Automotive Marketplaces industry experience
•Familiarity with subscription, lead generation, or advertising monetization models.
•MBA or similar advanced degree in business, strategy, or marketing.
Key Competencies:
•Strategic Vision & Commercial Acumen
•Sales & Revenue Alignment
•Campaign Management & Execution
•Leadership & Influence
•Cross-functional Collaboration
•Data-driven Decision Making
What’s in it for you…
We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Benefits from Day 1
•Gym discounts
•Employee and Family Assistance program
•Virtual wellness events
•Conferences & training budget
•Regular internal training programs
Financial planning
•Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Competitive salary
•Annual bonus structure
•3% CPP matching
AutoTrader.ca Etobicoke, Ontario, CAN Office
405 The West Mall, Etobicoke, Ontario, Canada, M9C 5J1
What you need to know about the Toronto Tech Scene
Although home to some of the biggest names in tech, including Google, Microsoft and Amazon, Toronto has established itself as one of the largest startup ecosystems in the world. And with over 2,000 startups — more than 30 percent of the country's total startups — Toronto continues to attract new businesses. Be it helping entrepreneurs manage their finances, simplifying business operations by automating payroll or assisting pharmaceutical companies in launching new drugs, the city's tech scene is just getting started.
