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Cloudflare

Director, Global Partner Marketing

Posted 5 Days Ago
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Hybrid
6 Locations
Senior level
Hybrid
6 Locations
Senior level
The Director of Global Partner Marketing leads a team responsible for partner marketing strategy, campaign execution, and driving revenue growth through partnerships, while managing the marketing budget and analyzing performance.
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Available Locations
This hybrid roles may be located in: Austin, Atlanta, Denver, Seattle, Toronto, or Washington D.C.
Job Title
Director, Global Partner Marketing
Role Summary
Cloudflare is seeking a highly experienced and strategic Director, Global Partner Marketing to lead a team of partner marketers. This role is responsible for setting the global partner marketing strategy, leading a high-performing team, and overseeing the execution of co-marketing activities with our largest global partners (Global Service Integrators (GSI's), Service Providers (SP's), and Technology Alliance Partners). The team's scope includes driving global programmatic roles such as partner demand generation, partner engagement at tier-1 events, MDF fund management, etc. This leader will drive partner-sourced pipeline and revenue growth, and play a critical role in expanding our reach within the partner ecosystem.
Role Responsibilities
  • Lead, mentor, and manage a global team of partner marketers responsible for programmatic roles, including global partner demand generation, partner engagement at tier-1 events, and MDF fund management.
  • Develop and manage the overall global partner marketing strategy and ensure its alignment with Cloudflare's revenue goals and partner ecosystem objectives.
  • Direct the development and execution of end-to-end partner marketing campaigns, including joint value proposition creation, content development, and co-branded enablement materials.
  • Oversee the execution of global and regional marketing programs such as joint webinars, virtual and in-person events, and digital campaigns to drive demand generation and solution adoption through our partners.
  • Manage the global partner marketing budget (MDF) to ensure activities are executed efficiently and deliver a positive return on investment.
  • Collaborate with Partner Sales and Alliance Managers to identify key growth areas and translate business objectives into effective marketing strategies.
  • Establish and track key performance indicators (KPIs) for all partner marketing activities across the global team, providing regular reporting on campaign performance and business impact to senior leadership.
  • Act as the senior marketing liaison for the largest strategic global partners, fostering strong executive-level relationships to ensure alignment and maximum partner engagement.
  • Maintain a deep understanding of the Cloudflare product portfolio and the global partner landscape, including their business models, market positioning, and offerings.

Role Requirements (Must-Have Skills)
  • 10+ years of progressive experience in B2B partner marketing or alliance marketing, preferably within the cybersecurity industry, with at least 5+ years of experience managing and leading a global team.
  • Proven experience developing and executing successful global marketing strategies with strategic partners.
  • Demonstrated ability to manage a complex global marketing function, including budget management and ROI analysis.
  • Exceptional verbal and written communication skills with the ability to create compelling marketing content and present to executive-level stakeholders.
  • Experience working cross-functionally with sales, product marketing, and partner teams in a fast-paced, global environment.
  • Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
  • Ability to travel up to 30% (domestic and international) for partner meetings and events.

Nice-to-Have Skills
  • Experience with partner portals and marketing automation tools (e.g., Salesforce, HubSpot).
  • Prior experience marketing cloud or network security solutions.
  • Master's degree or advanced certification in a relevant area.

Compensation
Compensation may be adjusted depending on work location.
  • For Denver, Colorado based hires: Estimated annual salary of $214,000 - $262,000
  • For Seattle, Washington based hires: Estimated annual salary of $214,000 - $262,000
  • For Washington DC based hires: Estimated annual salary of $239,000 - $293,000

This role is eligible to earn incentive compensation under Cloudflare's Sales Compensation Plan. The estimated annual salary range includes the on-target incentive compensation that may be attained in this role under the Sales Compensation Plan.
Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits
  • Medical/Rx Insurance
  • Dental Insurance
  • Vision Insurance
  • Flexible Spending Accounts
  • Commuter Spending Accounts
  • Fertility & Family Forming Benefits
  • On-demand mental health support and Employee Assistance Program
  • Global Travel Medical Insurance

Financial Benefits
  • Short and Long Term Disability Insurance
  • Life & Accident Insurance
  • 401(k) Retirement Savings Plan
  • Employee Stock Participation Plan

Time Off
  • Flexible paid time off covering vacation and sick leave
  • Leave programs, including parental, pregnancy health, medical, and bereavement leave

Top Skills

Hubspot
Salesforce

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