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Vertex Pharmaceuticals

Director, CF Marketing and Sales

Posted 2 Days Ago
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In-Office
Toronto, ON
Senior level
In-Office
Toronto, ON
Senior level
Lead the CF Sales and Marketing team, developing strategies and executing initiatives to drive product uptake, while coaching high-performing teams and ensuring compliance.
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Job Description

Vertex is seeking a talented commercial leader to join our Canadian team to lead our Cystic Fibrosis (CF) Sales and Marketing team. The Director, CF Sales and Marketing will lead the sales and marketing teams for the Canadian CF business unit. This individual will develop and deliver the strategy and execution of key marketing and sales initiatives. We are seeking a candidate that has a strong track record in commercial roles, launching new products, demonstrated success in coaching or in building and supporting a high performing team and the ability to thrive in a fast-paced, innovation-focused environment. This role will report to the Head of the CF and Pain business units and serve as a core member of the CF Business Unit leadership team.

Key Responsibilities

  • Leads the marketing team and CAM (clinic account manager) team, coaching the team to deliver exceptional results, and identifying/addressing new opportunities and capabilities
  • Drives and optimizes tactical execution of marketing and sales initiations including brand planning, territory business planning, managing agency to ensure on budget and timely deliverables and partnering closely with cross-functional stakeholders across training, commercial communication and global
  • Leads data and tech efforts to support product uptake including CRM software and marketing automation tools, working closely with our data and tech teams (DTE, GIACO, DSS)
  • Measures the impact of our initiatives based on territory performance, ROI of key initiatives and agilely pivot our investments to maximize impact, constantly looking for opportunities for automation and efficiency
  • Develop strong partnerships with cross-functional teams to support business goals and engage above role including close partnership with the field, patient, disease education and program counterparts, serving as a peer leader on the sales and marketing leadership
  • Role models and instills a culture of compliance focused on ethics and integrity in all we do.

Key Requirements

  • Bachelor's degree
  • 10+ years of educational/work experience in healthcare/biopharmaceuticals including leading commercial teams and launching products in rare diseases
  • 5+ years of supervisory/management experience
  • Experience driving HCP brand campaigns, tactical planning and execution, and insight generation including in rare diseases
  • Entrepreneurial spirit and courage to challenge the status quo to develop innovative and focused approaches to enable launch through data and technology, regular measurement of results and pivoting based on our test and learn strategy
  • Strong written and verbal communication skills, with the ability to connect with senior leaders as well as more varied large audiences
  • Demonstrated understanding of the legal, regulatory, and compliance requirements for pre- and post-approval activities and ability to model expected behavior for the team
  • Travel Requirements: Ability to travel 40-50% within Canada.

Disclosure Statement:

This recruitment process may involve the use of artificial intelligence (AI) to assist in screening and assessing applications. AI may be used at various stages to support decision-making, including reviewing resumes and evaluating qualifications. If you have any questions about how AI is used in this process, please contact [email protected]

This position is exempt from the compensation disclosure requirements under applicable law.

At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, retirement and so much more.

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as: 
1.    Hybrid: work remotely up to two days per week; or select
2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time.

#LI-Hybrid

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at [email protected]

Top Skills

Crm Software
Marketing Automation Tools

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