Director, Brand Marketing

About Felix

Felix is Canada’s first end-to-end digital healthcare platform, delivering on-demand treatment for everyday health. From online diagnosis to prescription delivery and ongoing care, we help Canadians conveniently manage their health across a growing number of categories—including mental health, sexual health, and daily wellness.

In just five years, Felix has grown to support over 17 healthcare categories, integrated lab testing into our diagnostic process, and expanded our pharmacy network to deliver medications across nearly every province.

We’ve achieved 24 consecutive quarters of revenue and profit growth, making Felix one of Canada’s fastest-growing tech companies. But most importantly, we’ve earned the trust of over 1 million Canadians who rely on Felix for accessible, modern healthcare.

We’re on a mission to make healthcare more patient-centred, accessible, and technology-driven—all while building a brand that Canadians genuinely love.

Now, as we enter our next phase of growth, we’re looking for a strategic, creative brand leader to help take Felix to the next level of awareness and emotional resonance. This is a rare opportunity to shape the voice of a brand with both cultural relevance and real-world impact—and help build a truly iconic Canadian health brand.

The Role

Reporting directly to the Chief Marketing Officer, this leadership role is responsible for building and scaling Felix's brand presence across Canada. The Director of Brand Marketing will own the full brand strategy and marketing calendar, build integrated full-funnel campaigns, lead product GTM (go-to-market) initiatives, and drive measurable growth through influencer, content, and partnership channels.

This role demands a player-coach who can connect brand vision with business outcomes—balancing short-term performance with long-term brand equity. You’ll lead cross-functional teams, manage external agency relationships, and be instrumental in building a consumer-first brand in a fast-paced, digitally native, and regulated healthcare environment.

Role Requirements:

• Brand Strategy & Planning: Own and articulate a clear, insight-driven brand strategy that aligns with business objectives and resonates with diverse consumer segments across multiple product lines. Lead the creation and management of an 18+ month holistic marketing calendar and budget.

• Integrated Campaigns: Develop and oversee full-funnel, omni-channel campaigns that span paid, owned, and earned channels—TV, digital, PR, audio, social, CRM, and web. Ensure consistent messaging and brand voice across all touchpoints. Track and optimize campaigns using both brand and performance metrics.

• Go-To-Market Leadership: Partner with Product and R&D teams to design and execute comprehensive launch plans for new offerings. Ensure GTM efforts are timely, differentiated, and strategically aligned with customer needs and market trends.

• Influencer, Creator & Partnership Growth: Build and scale a robust network of influencers, content creators, and brand partners to acquire new users and increase brand reach, credibility, and relevance.

• Creative & Media Execution: Collaborate closely with internal creative teams and external agencies to bring bold, emotionally resonant ideas to life. Align creative strategy with media buying for efficient reach, targeting, and impact.

• Cross-Functional Collaboration: Serve as a strategic connector across departments—Growth Marketing, Product, Data Science, Partnerships, Creative, Legal, and PR—to ensure alignment, executional excellence, and consistent brand delivery.

• Team & Culture Leadership: Recruit, coach, and mentor a high-performing brand marketing team. Foster a collaborative, data-informed, and experimentation-driven culture within marketing and across the broader organization.

Who you are:

• Proactive & Execution-Focused: A self-starter who thrives in fast-paced environments and drives projects forward with urgency.

• Organized & Precise: Strong project manager with the ability to manage multiple priorities seamlessly.

• Creative Storyteller: Brings ideas to life with compelling narratives and a passion for connecting with audiences.

• Collaborative Leader: Excels at cross-functional teamwork and driving alignment across diverse teams.

• Data-Informed: Uses performance insights to guide decisions, balance brand building with measurable results.

• Consumer-Centric: Deeply curious and attuned to consumer behavior, blending creativity with analytical rigor.

Minimum Qualifications:

• 8+ years in DTC brand marketing (incl. 3+ in e-commerce)

• 6+ years leading cross-functional teams; 4+ years people management

• Experience in high-growth, startup or challenger brands

• Preferred Experience: Healthcare/wellness or regulated industry experience, Tech sector and scaling small and/or challenger brands

Pay and benefits

Benefits/additional compensation for this role include:

• Full medical, dental and vision benefits

• Maternity/paternity policy

• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)

• Competitive compensation

• Stock option grant

• Remote first, work from anywhere in Canada

• Incredible culture powered by a highly collaborative and high-performing team

• Large impact at an early-stage technology company

• Professional development opportunities, working closely with founders and senior leadership team

Location: Toronto, Remote (Canada). We have an office in Toronto, but are currently working remotely and open to candidates from anywhere in Canada.

Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can communicate their accommodation needs to the hiring manager directly or by emailing [email protected].